For business owners
Guides
Step-by-step guides, each one checked against its official sources and dated.
Google Business Profile
- Google Business Profile for doctors: a profile for your practice and each doctor
When a doctor gets a Google profile of their own, how to name it, when a practice shares one, departments, booking links and patient reviews.
Checked November 6, 2026 - Reserve with Google: how to add a booking button to your Business Profile
How to add booking to your Google Business Profile with a Reserve with Google provider or your own link, and what Google checks in the link.
Checked November 4, 2026 - How to verify your Google Business Profile (and what to do if it fails)
The verification methods Google offers today, what a verification video has to show, how long the review takes and what to fix when verification fails.
Checked November 3, 2026 - Google Business Profile suspended: why it happens and how to get it back
What suspended and disabled mean, what Google’s guidelines say causes them, what to fix first, how to appeal and what to check once your profile is back.
Checked November 3, 2026 - Google Business Profile photos: size, logo and cover photo
The photo size and format Google asks for, how to add photos, a logo and a cover photo, which photos to upload and how to remove or report one.
Checked November 2, 2026 - Free website from Google: what happened to business.site and what to use now
What happened to the free websites made with Google Business Profiles, what business.site shows now and how to add your own website to the profile.
Checked November 2, 2026 - How to add your business to Google Maps and create a Business Profile
Add your business to Google Maps with a free Business Profile: check that you qualify, claim a listing that already exists or create a new one, and fill in the name, category, location and contact details.
Checked October 25, 2026 - How to change your business hours on Google: regular, special and holiday hours
Change your regular hours on Google from a computer or a phone, and set special hours for holidays and one-off days. Add delivery or pickup hours and check the changes Google makes.
Checked October 24, 2026 - Google Business Profile insights: what each performance metric means
Where to open the Performance report of your Google Business Profile and what Google counts in each metric. Also why views look lower than in Google’s emails or Analytics, and how to download the data.
Checked October 24, 2026 - How to delete a Google Business Profile, close it or remove a duplicate
The three ways Google lets you take a Business Profile down: remove it from your account, mark the business closed, or ask Google to remove the listing, plus what to do with a duplicate, a move or a home address.
Checked October 24, 2026 - How to choose your Google Business Profile categories
Which primary and additional categories to choose for your Google Business Profile, with Google’s rules and examples, the steps to change them and the features that depend on them.
Checked October 23, 2026 - How to change your business name on Google and Google Maps
When you can edit your business name on Google, when it counts as a new business, the steps and what to do if Google rejects the change.
Checked October 23, 2026 - How to add a manager to your Google Business Profile (and transfer ownership)
The two roles Google gives on a Business Profile, how to add a manager or owner, transfer primary ownership, remove someone and request access when someone else controls the profile.
Checked October 22, 2026 - Google Business Profile posts: how to publish updates, offers and events
The three kinds of post Google offers today, where customers see them, how to publish and schedule one, why Google rejects a post and what it says about posts and ranking.
Checked October 22, 2026
Google reviews
- Review gating: what Google and the FTC say about asking only happy customers
What review gating is, what Google’s Maps policy and the FTC say about asking only happy customers, reviews on your own site, and how to ask everyone.
Checked November 10, 2026 - How to remove a Google review (and what to do when you can’t)
Which reviews Google takes down, how to report one and appeal, the legal route for defamation, and the shortcuts that break Google’s rules or the FTC’s.
Checked November 3, 2026 - How to respond to Google reviews, negative ones included: reply templates
How to reply to any Google review, three templates for good reviews and five for bad ones, and what to leave out of a public reply.
Checked November 3, 2026 - How to get more Google reviews
Your review link and QR code, a message to ask every customer, and the Google and FTC rules that get reviews removed or a business fined.
Checked November 3, 2026 - How to leave a Google review: steps on a phone or a computer
How to leave a Google review on a phone or a computer, what other people see, how to edit or delete it, and what gets a review removed.
Checked November 2, 2026
Local SEO
- The Knot for vendors: how a wedding business shows up and gets leads
What The Knot and WeddingWire offer a wedding business: free and paid plans, how leads and reviews work, and what to keep the same across listings.
Checked November 13, 2026 - Zocdoc for providers: what it costs and how a practice gets listed
What Zocdoc charges a practice, which bookings are free, who can list, how to cap spending, and how reviews and profiles work.
Checked November 10, 2026 - BBB accreditation: what it costs and how to get it
What BBB accreditation is, the Standards for Trust, how to apply, what the dues depend on, and how ratings, complaints and reviews work.
Checked November 10, 2026 - Nextdoor for business: how to claim and verify your business page
How to claim or create your Nextdoor business page, verify it with the right document, fill in its details and post from it without breaking the self-promotion rules.
Checked November 6, 2026 - Google Alerts for your business: how to track your name and your market
How to set up Google Alerts for your business name, products and competitors, write a topic that finds the right mentions, and fix alerts that stop arriving.
Checked November 6, 2026 - Yelp for business: how to claim your page and handle reviews
How to claim your Yelp business page for free, respond to reviews, why some reviews aren’t recommended, and why Yelp says you should never ask for reviews.
Checked November 6, 2026 - Google Business Profile optimization: a checklist to rank higher on Google Maps
Steps you can do yourself on your profile, your reviews and your website, and the rules that can get your profile suspended.
Checked November 3, 2026 - Location pages: how to create city pages that aren’t doorway pages
What Google calls doorway pages, how a useful location page differs, how it fits with your Business Profile, the steps to take and how our city pages compare.
Checked November 3, 2026 - Backlinks: what they are and how a local business can get them
What backlinks are, how Google uses them, which ways of getting them it accepts, how a local business earns them, and what our own profiles showed.
Checked November 2, 2026 - Schema markup: what it is and how to add it for a local business
What schema markup is, the LocalBusiness details Google reads, how to add and test them, what not to mark up, and what we found in our own markup.
Checked November 2, 2026 - Local citations and NAP: what they are and how to keep them consistent
What local citations and NAP are, what Google says about them, how to find and fix your listings, what to check on each one, and what we found on ours.
Checked November 2, 2026 - How to add your business to Apple Maps
How to get your business on Apple Maps with Apple Business, the new name of Apple Business Connect: sign up, add your location, verify your organization and fill in the place card.
Checked October 26, 2026 - Bing Places for Business: add and verify your listing
How to get your business on Bing and Bing Maps with Bing Places for Business: import it from Google, claim or create it by hand, verify it with a PIN and keep it current.
Checked October 26, 2026
Technical SEO
- Google Lighthouse: what it checks and how to run an audit
What Lighthouse audits, how its performance, accessibility and agentic browsing scores work, why they change and how to run an audit in Chrome DevTools.
Checked November 8, 2026 - Google search operators: how to check your site with site: and other commands
What Google search operators are, the ones you’ll use most, how to check your own site with site: and what it won’t tell you.
Checked November 6, 2026 - How to choose an SEO company: what to ask before you hire
Whether you need an SEO company, what to ask before you hire one, the warning signs Google lists and what access to give for an audit.
Checked November 5, 2026 - Anchor links: how to link to a section of a page
How anchor links take readers to a section of a page, how Google shows “Read more” links to sections, and how to keep a sticky header out of the way.
Checked November 4, 2026 - Google knowledge panel: what it is and how to claim yours
What a Google knowledge panel is, how it differs from a Business Profile, how to claim and update one and how markup helps.
Checked November 4, 2026 - What is a web crawler? How Googlebot and Bingbot find your pages
What a web crawler does, the crawlers Google and Bing use, how to tell a real Googlebot from a fake one and how to help crawlers find your pages.
Checked November 4, 2026 - SSL certificate expiration: how to check it and renew on time
What happens when an SSL certificate expires, why certificates keep getting shorter, how to check the date and how to renew on time.
Checked November 4, 2026 - Website down: how to check it and how Google reacts
How to tell if your website is down for everyone, what Google does with server errors, how to take a site down safely and what to check after.
Checked November 4, 2026 - Bing Webmaster Tools: how to set it up and get your site indexed
How to set up Bing Webmaster Tools, what each tool tells you, IndexNow or URL Submission, and what we saw on our own site.
Checked November 4, 2026 - Mobile-first indexing: what it is and how to check your site
What mobile-first indexing is, the three ways to serve a mobile site, what has to match on mobile, the checks to run and what we found on our pages.
Checked November 4, 2026 - Noindex: what it does and how to keep a page out of Google
What noindex does, the meta tag and the X-Robots-Tag header, why robots.txt can hide it, the steps to take and what our own site sends.
Checked November 4, 2026 - Hreflang: how to tell Google about your English and Spanish pages
What hreflang does, the codes Google accepts and rejects, the rules it checks, how to add it and what our English and Spanish pages declare.
Checked November 3, 2026 - SSL certificate and HTTPS: what they are and why your site needs them
What HTTPS and an SSL certificate do, HTTP vs HTTPS, what a certificate covers, how to move your site and what ours shows.
Checked November 3, 2026 - Canonical tag: what it is and how Google picks the main URL
What a canonical URL is, the ways to tell Google yours, why duplicates happen, the mistakes to avoid, the steps to take and what our pages declare.
Checked November 3, 2026 - 301 redirect: what it is and when to use one
What a 301 redirect tells Google, permanent and temporary redirects, when to use each, how to set one up and what ours do.
Checked November 3, 2026 - Robots.txt: what it is and how to write one for your website
What a robots.txt file does and can’t do, its rules, where it goes, AI crawlers like GPTBot, the steps to take and what ours says.
Checked November 3, 2026 - XML sitemap: what it is and how to submit it to Google
What an XML sitemap does, the tags Google reads and ignores, its limits, how to submit it and what ours shows.
Checked November 3, 2026 - WordPress SEO: the settings that matter and when you need a plugin
What WordPress does for SEO on its own, the six settings to check, how to set it up and how our own WordPress site does it.
Checked November 3, 2026 - Website migration: how to move your site without losing Google traffic
What counts as a website migration, the stages Google describes, how to move your site and how our own rebuild’s redirects hold up.
Checked November 3, 2026 - SEO audit: how to audit your website for free with Google’s tools
What an SEO audit covers, six areas and the free Google tool for each, how to run yours and what our own audit found.
Checked November 3, 2026 - 404 page: what it is and how to make a useful one
What a 404 page is, Google’s five tips for a useful one and how ours meets them, how to set yours up and what to avoid.
Checked November 3, 2026 - Broken links: how to find and fix them on your website
What a broken link is, whether it hurts your SEO, what to do with each kind, how to find and fix them and what we found on our site.
Checked November 3, 2026 - IndexNow: what it is and how to tell search engines about new pages
How IndexNow works, what each answer means, how to set it up, which search engines take part and how it runs on our site.
Checked November 3, 2026 - Redirect chains: what they are and how to fix them
How Google handles a redirect chain, why chains slow pages down, the usual chains, how to fix them and the ones we found on our site.
Checked November 3, 2026 - Orphan pages: how to find and fix pages with no internal links
What an orphan page is, why Google may miss it, how pages end up orphaned, how to find and fix them and what we found on our site.
Checked November 3, 2026 - Sitelinks: what they are in Google results and in Google Ads
Organic sitelinks and Google Ads sitelink assets compared, how Google picks the first, how the second work, the steps to take and our own name.
Checked November 3, 2026 - Google Search Console: how to set it up and what to check first
Domain or URL-prefix property, how to verify it, the reports to check first, seven setup steps and how our own Search Console is set up.
Checked November 3, 2026 - Duplicate without user-selected canonical: why Google picks another page
The four canonical statuses in Search Console’s page indexing report, why Google picks another page, the checks to run and what our sitemap shows.
Checked November 3, 2026 - Rich Results Test: how to check your structured data
What the Rich Results Test checks, why a valid result isn’t a promise, the features Google stopped showing, the steps to take and what Google shows for our pages.
Checked November 3, 2026 - Crawled – currently not indexed: what it means and what to do
What “Crawled” and “Discovered - currently not indexed” mean, when an unindexed page is fine, the steps to take and what happened to our own pages.
Checked November 3, 2026 - Google Discover: how it works and how to show up in it
What Google Discover is, how a page gets in, the images Google recommends, the steps to take and how our own pages fit that advice.
Checked November 3, 2026 - URL Inspection tool: how to check if Google indexed your page
What the URL Inspection tool in Search Console shows, the indexed result versus the live test, how to check a page and what it shows for ours.
Checked November 3, 2026 - Duplicate content: what Google does with it and how to avoid it
Which duplicates Google treats as normal, when duplication becomes spam, how to keep content unique and how we check our own pages.
Checked November 3, 2026 - Structured data: what it is and how Google uses it
What structured data is, the three formats Google supports, the rules your markup must follow, the steps to take and what our own 288 pages send.
Checked November 3, 2026 - Meta keywords: does Google still use them?
What Google does with the keywords meta tag, which meta tags it does read, how to clean yours up and what our own pages send.
Checked November 3, 2026 - JavaScript SEO: how Google renders your pages and what to check
How Google crawls, renders and indexes JavaScript pages, what scripts can change, the checks to run and what our own pages send before JavaScript runs.
Checked November 3, 2026 - Nofollow links: when to use nofollow, sponsored and ugc
What rel nofollow, sponsored and ugc tell Google, when to use each, how to qualify your links and what our own pages use.
Checked November 3, 2026 - URL slug: how to write SEO-friendly URLs
What a URL slug is, what Google recommends for URLs, how to write a good one and what we found in our own 284 URLs.
Checked November 3, 2026 - HTTP status codes: what they mean for your site and for Google
What HTTP status codes mean, what Google does with each one, how to check yours and what Google got from our own server.
Checked November 3, 2026 - Soft 404 errors: what they are and how to fix them
What a soft 404 is, the three fixes Google gives depending on the page, how to fix one and what our own site returns.
Checked November 3, 2026 - Alt text: what it is and how to optimize your images for Google
What alt text is and how to write it, how Google finds and reads your images, the steps to optimize each one, and what we fixed on our own site.
Checked November 3, 2026 - Internal links: what they are and how to use them for SEO
What internal links do, the links Google can follow, how to write anchor text, how to add them and what our own count found.
Checked November 3, 2026 - Breadcrumbs: what they are and how to add them to your website
What breadcrumbs are, the BreadcrumbList data Google reads, what Google asks of the trail, the steps to take and what we fixed in ours.
Checked November 3, 2026 - H1 tag: what it is and how to use headings for SEO
What the H1 tag is, how it differs from the title tag, what Google and MDN say about headings, the steps to take and what our pages use.
Checked November 3, 2026 - SEO checklist: what to check on every page of a small business site
What Google needs from every page, the practices that help most, where to check each one, how to go through the list, and what our own check covers.
Checked November 2, 2026 - How to get your website on Google, and why it may not show up
Check if your site is on Google, why it may be missing, how to add it to Search Console, submit your sitemap and request indexing of your main pages.
Checked November 2, 2026
Website speed
- PageSpeed Insights: how to read your report and what to fix first
How PageSpeed Insights scores a page, field data versus lab data, how to read the report and what it shows for one of our guides.
Checked November 9, 2026 - Minify CSS, JavaScript and HTML: what it removes and how to do it
What minifying removes from CSS, JavaScript and HTML, how Lighthouse flags unminified files, how to minify your code and why to compress it afterwards.
Checked November 9, 2026 - Gzip compression: how to make your pages smaller with gzip and Brotli
How gzip and Brotli shrink HTML, CSS and JavaScript, which files to compress and which not, and how to check the Content-Encoding of your pages.
Checked November 5, 2026 - What is a CDN and does your website need one?
What a CDN is, how it works, what it can and can’t do, how to decide on one and what our own test found.
Checked November 4, 2026 - Website caching: how page caching speeds up your site
What page caching does, what to cache and what to skip, how to set it up on WordPress and how our own page cache works.
Checked November 4, 2026 - Browser caching: what it is and how to set cache headers
What browser caching is, which Cache-Control to use for each kind of file, how to set it up and check it, and what we changed on our site.
Checked November 4, 2026 - Website speed: how to make your site load faster
Why website speed matters, what slows a page, how to speed it up step by step, lab tests and real visits, and what we measured and fixed on our site.
Checked November 4, 2026 - HTTP/2 and HTTP/3: what they change for your website
What HTTP/2 and HTTP/3 change from HTTP/1.1, what Google says they do for SEO, how to check your site and what our site and the crawlers use.
Checked November 4, 2026 - Image compression: how to make images smaller without losing quality
Lossy and lossless compression, resizing before you compress, how Lighthouse checks your images and what it found on our own pages.
Checked November 4, 2026 - Core Web Vitals: what LCP, INP and CLS measure and how to check yours
What Core Web Vitals measure, the targets for LCP, INP and CLS, field and lab data, the Search Console report, the steps to take and our own test.
Checked November 3, 2026 - Interaction to Next Paint (INP): what it is and how to fix slow interactions
What INP counts, the three parts of an interaction, how to fix slow interactions and what a lab test showed on our pages.
Checked November 3, 2026 - First Contentful Paint (FCP): what it is and how to speed it up
What counts as content for FCP, how it differs from LCP, the good and poor thresholds, how to speed it up and what our own pages show.
Checked November 3, 2026 - Cumulative Layout Shift (CLS): what it is and how to fix it
How CLS is calculated, the common causes of layout shifts and their fixes, how to fix CLS and what our own pages show.
Checked November 3, 2026 - Largest Contentful Paint (LCP): what it measures and how to improve it
What counts as the LCP element, the four subparts of LCP and their target shares, how to improve it and our own pages.
Checked November 3, 2026 - WebP images: what they are and when to use them
How WebP compares with JPEG, PNG and GIF, how it makes images smaller, how to switch and how we use it on our own site.
Checked November 3, 2026 - Time to first byte (TTFB): what it is and how to lower it
The five phases that add up to TTFB, what a good value is, how to measure it, how to lower it and our own figures.
Checked November 3, 2026 - Lazy loading images: what it is and when not to use it
What lazy loading does, the attributes that control image loading, when it hurts the LCP, the steps to take and how our home page loads its images.
Checked November 3, 2026
Keywords and content
- Google Trends: what it is and how to use it for your business
What Google Trends shows, how to compare searches and read its 0 to 100 scale, and how a business can use regions and rising searches to plan content.
Checked November 6, 2026 - E-E-A-T: what it means and how to show it on your pages
What E-E-A-T means for Google, whether it is a ranking factor, the who, how and why behind a page, and how to show experience and trust.
Checked November 4, 2026 - Author bio: what to write and how to show it on your website
What an author bio is, why it matters for trust, how to write one and how to mark up the author in Google’s Article structured data.
Checked November 4, 2026 - Content hub: what it is and how to build one for your website
What a content hub is, how it compares with pillar pages and topic clusters, why links between your pages matter to Google and how to build one.
Checked November 4, 2026 - Evergreen content: what it is and how to keep it current
What evergreen content is, how Google reads the date of a page, when to change that date and how our own guides and articles show theirs.
Checked November 4, 2026 - Long-tail keywords: what they are and how to find them
What long-tail keywords are, why they matter to a small business, where to find them and what the long tail looks like for our own service.
Checked November 4, 2026 - Keyword stuffing: what it is and how to avoid it
What Google counts as keyword stuffing, why it backfires, how to avoid it and how often our own guides repeat their main search.
Checked November 3, 2026 - Anchor text: what it is and how to write good link text
What anchor text is, what Google calls good and bad link text, the risk in links from other sites, the steps to take and what our own links say.
Checked November 3, 2026 - Meta descriptions and SEO titles: what they are and how to write them
How Google builds title links and snippets, how to write the title and the meta description of each page, how long they can be, and why Google changes them.
Checked November 3, 2026 - Featured snippets: how Google picks them and how to control yours
What a featured snippet is, how Google picks one, the three controls you have, how to give a page a better chance and what our guides send.
Checked November 3, 2026 - Search intent: what it is and how to match it
The four kinds of search intent in Google’s rater guidelines, searches with several intents, how to read one and what we found in 26 searches.
Checked November 3, 2026 - How to do keyword research for SEO with Keyword Planner and Search Console
Find the words your customers search: Search Console’s Queries tab, Keyword Planner ideas and volumes for your city and language, and one search per page.
Checked November 2, 2026
AI search
- ChatGPT ads: how they work and who can buy them
Where ChatGPT ads appear, who sees them, who can buy them in Ads Manager, how you pay, the categories with limits and how ads differ from answers.
Checked November 11, 2026 - AI crawlers: which bots visit your website and how to control them
Training, search and user bots from OpenAI, Anthropic, Perplexity, Google and Apple, how robots.txt controls them and which ones visited our site.
Checked November 4, 2026 - ChatGPT search: how your website shows up and how to check it
How ChatGPT search finds websites, what each OpenAI agent does, how to let it in and what our own server logs show.
Checked November 3, 2026 - Google AI Overviews: how they work and how to appear in them
How AI Overviews and AI Mode work, what a page needs to appear, the steps to take, how to limit what Google shows and what we saw on our searches.
Checked November 3, 2026 - llms.txt: what it is and whether you need one
What goes in an llms.txt file, what Google says about it, who reads it, how to write one and what our own file holds.
Checked November 3, 2026
Web design
- Is Zoom HIPAA compliant? What a clinic needs before a virtual consultation
What HHS says about video vendors and telehealth, what Zoom’s own pages say about its BAA and plans, and what a clinic tells a patient who books a video consultation.
Checked November 15, 2026 - Accessibility widgets: what the FTC order means for a small business website
What the FTC says accessiBe claimed about its accessWidget plug-in, what the order bars, and what the Department of Justice and the W3C say about automated tools.
Checked November 14, 2026 - Good faith estimate: what the No Surprises Act asks of a cosmetic clinic
What the No Surprises Act asks of a cosmetic clinic: which patients get a good faith estimate, the deadlines, what it lists and the notice on your website.
Checked November 11, 2026 - HIPAA compliant website: what a clinic website needs beyond the forms
What HIPAA asks of a clinic website beyond the forms: patient portals, trackers, chat and booking tools, hosting, business associate agreements and the privacy notice.
Checked November 10, 2026 - Med spa membership: how to set up a program and follow the renewal rules
A med spa membership is a recurring charge. What federal law, Florida’s automatic renewal statute and Google’s ad policies require before you sell one.
Checked November 8, 2026 - Google Sites: how to build a website and connect your own domain
How to build a Google Sites website from a template, publish it, choose who sees it and connect your own domain, with the limits Google lists.
Checked November 8, 2026 - Serif vs sans serif: the difference and which to use on your website
Serif typefaces have small strokes at the ends of their letters; sans serif ones don’t. How each works on the web and how to pair them.
Checked November 7, 2026 - HIPAA compliant forms: what a clinic’s web and ad forms need
HIPAA compliant forms for clinics and med spas: the BAA for the form service, tracking tags on form pages, and what Meta and Google allow in ad forms.
Checked November 7, 2026 - Stock photos for your website: where to find them and how to use them legally
Where to find stock photos for your website, free and paid, what their licenses allow and forbid, and how to avoid a copyright claim.
Checked November 7, 2026 - A/B testing: what it is and how to test a page on your website
A/B testing shows versions of a page to different visitors to see which works better. When it pays off, how to set one up and how to protect your rankings.
Checked November 7, 2026 - Usability testing: how to test your website with real people
Usability testing means watching real people try tasks on your website. Who to test with, how many people, how to write tasks and what to do with the results.
Checked November 7, 2026 - Website security: how to protect your site and check it for problems
Website security: who keeps your site safe, strong passwords and a second sign-in step, user roles, updates, login limits, and how to check your site for problems.
Checked November 7, 2026 - Google Merchant Center: how to show your products on Google for free
What Google Merchant Center is, how to set it up, the product details it requires and how a store can show its in-store products on Google.
Checked November 6, 2026 - How to make a QR code for your business
How to make a QR code for free in Chrome, count the scans with UTM parameters and keep your printed codes safe from scammers.
Checked November 6, 2026 - Squarespace vs WordPress: which one fits your business website
How Squarespace and WordPress differ in hosting, domain and what you can take with you, and how a move from Squarespace to WordPress works.
Checked November 5, 2026 - Shopify vs WordPress: which one fits your online store
How Shopify and WordPress with WooCommerce differ in fees, payments, domain and product data, from each platform’s own documentation.
Checked November 5, 2026 - Wix vs WordPress: which one fits your business website
How Wix and WordPress differ in hosting, domain, upkeep and moving your site later, based on each platform’s own documentation.
Checked November 5, 2026 - Website launch checklist: what to check before your site goes live
What to check before a new website goes live: noindex, redirects from old addresses, forms and tracking, a first accessibility check and Search Console.
Checked November 5, 2026 - Website carousels: when they help and how to make them accessible
What a website carousel or slider is, why most slides go unseen, when it should move on its own and how to make it accessible.
Checked November 5, 2026 - Website heatmaps: what clicks, scrolls and recordings show
What a website heatmap shows, how click maps, scroll maps and session recordings differ, and what to check for privacy and consent.
Checked November 5, 2026 - One-page website: when it works and when it doesn’t
What a one-page website is, when one page is enough and when separate pages serve visitors and Google better, and how to make a long page easy to use.
Checked November 5, 2026 - Website layout: how to arrange a page people can read
How people scan a web page, which layouts fit which content, how wide a text column should be and how to let the content decide the breakpoints.
Checked November 5, 2026 - Hire a web designer: what to ask, check and keep in your name
How to hire a web designer: check their past work, ask the right questions, get a written proposal and keep the domain and Google accounts in your name.
Checked November 5, 2026 - Website popups: when they help and when they hurt
When a website popup is worth the interruption, when it hurts visitors and search, how to time it and how to make it easy to close.
Checked November 5, 2026 - Tooltips: how to add hover text that works for every visitor
What a tooltip is, why the title attribute falls short, what WCAG 1.4.13 asks of hover content, and how to build a tooltip keyboard users can reach.
Checked November 5, 2026 - WCAG reflow: how to make your page work at 400% zoom
What WCAG reflow asks: content that fits 320 CSS pixels at 400% zoom without sideways scrolling, what may still scroll sideways, and how to test it.
Checked November 5, 2026 - Toggle button: how to make an on/off button screen readers understand
How a toggle button tells screen readers its state: aria-pressed with a fixed label, a label that changes, a switch with aria-checked, or a checkbox.
Checked November 5, 2026 - aria-current: how to mark the current page in your navigation
What aria-current does, which value to use, how menus and breadcrumbs mark the current page, and why current is not the same as selected.
Checked November 5, 2026 - HTML dialog: how to build an accessible modal window
What the dialog element does, the difference between show() and showModal(), where the focus goes, how people close it and what a custom modal must rebuild.
Checked November 5, 2026 - aria-live: how to make screen readers announce changes on the page
What aria-live does, polite versus assertive, why the region must exist before its message, aria-atomic, and the roles that are live regions already.
Checked November 5, 2026 - aria-expanded: how to tell screen readers whether a menu or section is open
What aria-expanded does, where it goes, why navigation dropdowns are disclosures and not menus, and which keys should open and close them.
Checked November 5, 2026 - Visually hidden text (sr-only): how to keep content for screen readers only
What sr-only and visually-hidden classes do, when to hide text from the screen only, which CSS techniques work and why focusable elements must show up.
Checked November 5, 2026 - aria-describedby: how to add a description that screen readers announce
What aria-describedby does, how it differs from a name, how screen readers announce descriptions and how to warn about links that open a new tab.
Checked November 5, 2026 - HTML lang attribute: how to set the language of a page and its parts
What the lang attribute does, which language code to use, how to mark parts in another language and why Google ignores it when it works out the language.
Checked November 5, 2026 - Tabindex: how to use 0 and -1 without breaking the Tab order
What tabindex 0, -1 and positive values do, when each one fits, why positive values break the Tab order and how roving tabindex works.
Checked November 5, 2026 - Details and summary: how to build an accordion without JavaScript
What the details and summary elements do, how to make an accordion with them, how they work with the keyboard and how to style the marker.
Checked November 5, 2026 - Button or link: how to choose the right one for each action
When to use a button and when to use a link, what goes wrong with fake ones, what to write on them and how to check your pages.
Checked November 5, 2026 - Semantic HTML: what it means and how to check your pages
What semantic HTML means, how browsers and screen readers use it, which elements carry the most meaning, and how to check your pages.
Checked November 5, 2026 - What is ARIA? Roles, states and the rules for using it
What ARIA is, what its roles and states tell screen readers, the W3C rules for using it, and what bad ARIA does to a page.
Checked November 5, 2026 - Color blindness simulator: how to check your website for color blind visitors
How to simulate color blindness in Chrome, what WCAG asks about color, and where color alone causes trouble on a website.
Checked November 5, 2026 - Dyslexia-friendly font: what actually helps people read your website
Whether dyslexia fonts work, what the evidence says, and the changes to layout, writing and format that help readers with dyslexia more.
Checked November 5, 2026 - Screen reader: what it is and how to test your website with one
What a screen reader does, which ones people use, how it reads your page and how to test your own site with one.
Checked November 5, 2026 - Form validation: error messages that help people finish your form
Where to check a form, how to write error messages people can act on, when to show them and how to make them reach screen readers.
Checked November 5, 2026 - Focus indicator: how to make keyboard focus visible
What a focus indicator does, what WCAG asks for its size and contrast, and how to keep the outline that shows keyboard users where they are.
Checked November 5, 2026 - Loading animations: spinner, skeleton screen or progress bar
When a loading animation helps, which kind to use for each wait, and how to tell screen readers that something is loading and when it ends.
Checked November 4, 2026 - CAPTCHA and reCAPTCHA: stop form spam without blocking people
What a CAPTCHA is, how reCAPTCHA works now that it’s part of Google Cloud Fraud Defense, what changed in 2026 and how to stop spam without blocking people.
Checked November 4, 2026 - Live chat for your website: how to add a chat widget that doesn’t slow or cover your pages
How to add a chat widget to your website without slowing it down or hiding links: facades, the cookie notice, keyboard focus and what to test.
Checked November 4, 2026 - aria-hidden: when to hide content from screen readers
What aria-hidden does, when to use it for icons, repeated text and closed menus, and the one rule that keeps it from breaking a page.
Checked November 4, 2026 - WCAG 2.2: what’s new and how to check your website
The success criteria WCAG 2.2 adds, which version to follow, where sites usually fall short and how to check yours.
Checked November 4, 2026 - Skip to main content: how to add a skip link that works
What a skip link is, what WCAG asks for, how to hide it until it gets focus and how to test that it really moves the focus.
Checked November 4, 2026 - aria-label: when to use it, and when aria-labelledby or visible text is better
What aria-label does, when aria-labelledby or visible text works better, why the visible text must be in the name and how to check yours.
Checked November 4, 2026 - Accessibility statement: what to include, with an example
What an accessibility statement is, what to include with sample wording, how to write it so people can use it, and how our own statement is built.
Checked November 4, 2026 - ADA website compliance: how to make a small business website accessible
When the ADA covers your website, the six barriers the Department of Justice names, what WCAG asks and how to fix your site.
Checked November 4, 2026 - Line spacing for websites: the line height and line length that make text easy to read
What line height is, how much line spacing and line length to use, how to let visitors change the spacing and how to check yours.
Checked November 4, 2026 - Flesch reading ease: what the score means and how to make your website easier to read
What the Flesch reading ease score measures, the range to aim for, how to check it in Word and how to make your text easier to read.
Checked November 4, 2026 - Online booking page: what to set up so customers book appointments on your website
What a booking page does, the settings that keep your calendar under control, how to keep the form short and how to set one up.
Checked November 4, 2026 - Text to speech for your website: how to add an audio version
How to add text to speech to a website: browser voice or audio file, why audio shouldn’t autoplay, how to load it on play and how to check it.
Checked November 4, 2026 - Third-party cookies: what they are and how each browser treats them
What third-party cookies are, what Chrome, Firefox, Safari and Edge do with them, what Google decided for Chrome and the cookies our own site sets.
Checked November 4, 2026 - What is a domain name? How to choose one for your business
What a domain name is and its parts, how to choose one, what Google says about keywords and endings, and how to plan it for more languages.
Checked November 4, 2026 - What is DNS? DNS records explained for your website
What DNS does, the records a business needs (A, CNAME, MX, TXT and NS), how long changes take and how to change a record safely.
Checked November 4, 2026 - Cookie consent banner: what it needs and how to keep it fast
What a cookie consent banner does, the opt-out rules in California, how to keep it from slowing your site and how our own banner works.
Checked November 4, 2026 - Keyboard navigation: how to make your website work without a mouse
Who browses with the keyboard, what the W3C rules ask, how to test your site with Tab and what we found and fixed on our own pages.
Checked November 4, 2026 - Website animation: when it helps and how to keep it accessible
What animation is for on a website, how long it should last, the accessibility rules for motion, and how our own site handles it.
Checked November 4, 2026 - Dark mode on a website: when to offer it and how to build it
What research says about dark and light mode, how to follow the visitor’s setting, what a good switch does, and how our own site handles both themes.
Checked November 4, 2026 - Pricing page: how to show prices on a service business website
Why visitors look for the price, what to show when every job is different, what a pricing page needs and how our own pricing page is built.
Checked November 4, 2026 - Social proof on your website: what it is and how to use it
What social proof is, the kinds a business website can use, what Google allows for reviews and stars, how to use it and how our own home page shows it.
Checked November 4, 2026 - Website navigation: how to design a menu people can use
Why navigation matters, what makes a menu easy to use, how to plan yours, breadcrumbs and skip links, and how our own navigation holds up.
Checked November 4, 2026 - Website maintenance: what it includes and how often to do it
What website maintenance includes, how often to back up and update, a monthly routine, how to spot a hacked site and how we back up our own site.
Checked November 4, 2026 - What is web hosting? How it works and how to choose it
What web hosting is, the usual types, what a WordPress site needs from a host, how to choose one and how our own site is hosted.
Checked November 4, 2026 - Website redesign: when to do it and how to plan it
When a website redesign makes sense, when small changes work better, how to plan one, how to test it without hurting search and our own case.
Checked November 4, 2026 - Website homepage: what to put on it and what people see first
Why the homepage matters, what people see before they scroll, the parts a homepage needs, how to plan yours and what our own homepage shows first.
Checked November 4, 2026 - Website copy: how to write the words on your site
How people read a web page, the rules that make copy easy to scan, examples, the steps to write a page and how our own copy measures up.
Checked November 4, 2026 - How to create a WhatsApp link for your business, with a message ready
How a WhatsApp link works, the kinds of link, how to create yours with a message ready, the official button and our own links.
Checked November 4, 2026 - UX vs UI design: what each one is and how they work together
What UX and UI mean, how they differ side by side, how to improve both on your website and how our own guides apply them.
Checked November 4, 2026 - Responsive web design: what it is and how to build it
What responsive web design is, its four pieces, how to choose breakpoints, how to make your site responsive and our own breakpoints.
Checked November 4, 2026 - How to make a website for your business: steps and what it needs
What a business website needs, the pages to start with, how to make yours step by step and how our own site is put together.
Checked November 4, 2026 - Website wireframe: what it is and how to make one
What a website wireframe is, the levels of fidelity, how it differs from a mockup and a prototype, and our own home page as a wireframe.
Checked November 3, 2026 - Website accessibility checker: free tools and what they miss
What an accessibility checker finds, how Lighthouse scores a page, what still needs a person, how to check your site and what our own check found.
Checked November 3, 2026 - Website contact form: what to ask and how to build one people finish
What a contact form should ask, how to build each field, what makes people finish one and how our own form is built.
Checked November 3, 2026 - Favicon: what it is and how to get yours in Google results
What a favicon is, what Google asks of it, the tag it reads, how to add yours and the five icons our home page declares.
Checked November 3, 2026 - Color contrast checker: how to check your website’s contrast
What WCAG asks for in color contrast, the targets by type of text, how to check your site for free and how our own text measures up.
Checked November 3, 2026 - Website header: what goes in it and when to make it sticky
What a website header holds, where the logo goes, when a sticky header earns its space, the steps to take and how our own header works.
Checked November 3, 2026 - Website footer: what to put in it and what to leave out
What a website footer is for, what can go in it, how to build one people use and what our own footer holds.
Checked November 3, 2026 - About us page: what to put on it so people trust your business
What an about us page is for, what Google’s raters and a large usability study look for, how to write one and how our own page is built.
Checked November 3, 2026 - Hamburger menu: what it is and when to use one on your site
What a hamburger menu is, what a large usability study found, how to build one people find and how our own menu works.
Checked November 3, 2026 - Website color scheme: how to choose a palette that works
What a website color scheme does, the color harmonies to start from, how to build a palette that works and how our own palette compares with 60-30-10.
Checked November 3, 2026 - Best fonts for websites: how to choose them and load them fast
Which fonts work on a website, the ways to set them, how to choose and load them fast and how our own fonts load.
Checked November 3, 2026 - FAQ page: what to put on it and what FAQ schema does now
What changed with FAQ schema in Google, how to build each part of an FAQ, how to write one people use and how our own FAQs are built.
Checked November 3, 2026 - PNG vs JPG vs SVG: which image format to use and when
What PNG, JPG and SVG are, which one to use for photos, logos, icons and screenshots, how to choose and the formats on our own site.
Checked November 3, 2026 - How to translate your website into Spanish the right way
What Google needs from a translated site, what to translate on each page, how to do it and how our own bilingual site works.
Checked November 3, 2026 - Who owns a domain: how to look it up with RDAP and WHOIS
How to find who owns a domain with ICANN Lookup, what each field of the record means, how renewal works and what our own lookup shows.
Checked November 3, 2026 - Mobile-friendly test: how to check your site now that Google’s tool is gone
What Google retired and why, what makes a page mobile friendly, how to check your site and how we check our own pages.
Checked November 3, 2026 - Privacy policy for a small business website: when you need one and what to include
When CalOPPA asks a small business website for a privacy policy, who the CCPA covers, what to include, and what our own policy shows.
Checked November 2, 2026
Branding
- Med spa logo and name: what to check before you choose
What Google, the USPTO, the Florida Statutes and the American Red Cross say about a med spa name and logo.
Checked November 14, 2026 - Florida DBA: how to register a fictitious name on Sunbiz
How to register a Florida DBA, or fictitious name, on Sunbiz: the name search, the newspaper ad, the fees, the renewal and what the filing does not protect.
Checked November 10, 2026 - Elevator pitch: how to write one for your business, with examples
What an elevator pitch is, how to adapt it to each situation, how to write and back it up, with example pitches for small businesses.
Checked November 6, 2026 - Unique selling proposition: how to find and write your value proposition
What a unique selling proposition is, the questions to ask your best customers, how to write one in a sentence and where to use it.
Checked November 6, 2026 - Rebranding: how to rebrand a small business without losing customers
When to rebrand, the difference between a refresh and a new name, and how to move your website, Google and Facebook without losing customers.
Checked November 6, 2026 - How to choose a business name and register it
How to choose a business name that is easy to say and spell, check it with your state, the USPTO and the domain, and register it.
Checked November 6, 2026 - Mission statement: how to write one for your business, with examples
What a mission statement is, how it differs from a vision statement, how to write yours in plain words, examples, and where to use it.
Checked November 6, 2026 - Target market: how to define yours for a small business
What a target market is, the questions the SBA says to answer, free Census data to check it, and how to compare it with your competitors.
Checked November 6, 2026 - Brand voice: how to define how your business sounds
What brand voice is, how it differs from tone, how Microsoft, Mailchimp and Google describe theirs, and how to define yours for your team.
Checked November 6, 2026 - Slogan and tagline: how to write one for your business
How to write a slogan or tagline for your business, what the FTC expects it to prove, how to protect it and where to use it.
Checked November 6, 2026 - How to trademark a business name or logo in the US
What a trademark protects, when to register yours with the USPTO, how to choose a strong mark, search for conflicts and file the application.
Checked November 6, 2026 - Brand guidelines: what they are and what to include for a small business
What brand guidelines include, why brand colors must pass contrast for text, how a trademark protects your name and logo, and the steps to take.
Checked November 3, 2026
Google Ads
- Ads in AI Overviews and AI Mode: what a Search campaign needs to show there
What Google’s help says a Search campaign needs to show ads in AI Overviews and AI Mode: markets, language, keyword matching, AI Max and bidding.
Checked November 12, 2026 - Angi vs Thumbtack: how leads and fees work for contractors
How Angi and Thumbtack send leads to contractors, what each one charges, how many pros get each lead, refunds and how to stop.
Checked November 10, 2026 - Nextdoor ads: how to reach the neighbors around your business
How Nextdoor ads work from your business page or Ads Manager, where they show, who sees them, what they cost and how Nextdoor bills you.
Checked November 10, 2026 - Yelp ads: how they work and what they cost
How Yelp ads work, where they show, how Yelp prices each click, what its pricing page lists, how the monthly budget works and how to cancel.
Checked November 10, 2026 - FDA approved vs FDA cleared: what an aesthetic clinic can say in its ads
What the FDA means by approved, cleared and authorized for medical devices, and how to name a device in a clinic ad.
Checked November 10, 2026 - Google Maps ads: how to show your business on the map
How ads show on Google Maps, from promoted pins to map search ads, what your account needs, which campaigns run them and how Google charges.
Checked November 10, 2026 - Google Tag Assistant: how to check the tags on your website
What Google Tag Assistant shows, how to connect it to your site, what its Chrome extension adds and why it sometimes won’t connect.
Checked November 9, 2026 - Google Ads Transparency Center: what it shows and how to search it
The Google Ads Transparency Center lists advertisers and the ads they’ve served on Google. What it includes, whose name an ad carries and how to search it.
Checked November 8, 2026 - Google Ads certification: how to get certified and what it proves
A Google Ads certification is an accreditation Google gives to individuals who pass a Skillshop assessment. How to get it, keep it and read it.
Checked November 8, 2026 - Conversion rate: what it is, how to calculate it and how to raise it
Conversion rate measures how often ad interactions or visits end in an action you count. How to calculate it, read it and raise it.
Checked November 7, 2026 - IV therapy marketing: what your ads can claim on Google and Meta
IV therapy marketing for clinics and med spas: the FTC’s case on drip claims, what Google and Meta reject, and what your drip page should show.
Checked November 7, 2026 - Google Ads promo code: how the ad credit works and how to claim it
A Google Ads promo code gives new advertisers ad credit after they spend a set amount. Who qualifies, how to redeem it and when the credit arrives.
Checked November 7, 2026 - Laser hair removal marketing: claims, prices and audiences in your ads
Laser hair removal marketing at a med spa: what the FDA says about lasers, Google’s rules on claims and package prices, and Meta’s rules for adults.
Checked November 7, 2026 - ROAS: what it means, how to calculate it and what a good ROAS is
ROAS is the revenue your ads bring for each dollar they cost: how to calculate it, where Google Ads and Meta show it, and your break-even ROAS.
Checked November 7, 2026 - Botox advertising: what Google and Meta allow for injectables
Botox advertising on Google and Meta: where the drug name can go, which audiences injection ads can’t use, and Meta’s rules for adults and prescription drugs.
Checked November 7, 2026 - Google Ads for contractors: how plumbers, roofers and AC companies get calls
Google Ads for contractors: Google’s rules for locksmiths and garage doors, your Florida license number in every ad, schedules, call assets and busy months.
Checked November 7, 2026 - Google Ads support: how to contact Google and spot fake calls
How to reach Google Ads support: the expert line for new accounts, the Help Center for active campaigns, your customer ID, and how to spot fake Google calls.
Checked November 6, 2026 - Google Ads Editor: what it is and how to use it
What Google Ads Editor does, which computers it runs on, and how to download an account, edit it offline and post your changes safely.
Checked November 6, 2026 - Google Ads lead form assets: how to get leads inside your ad
How Google Ads lead forms work, what you need before you start, which businesses can’t use them, how to create one and how to receive the leads.
Checked November 6, 2026 - Customer Match in Google Ads: how to use your customer list
What Google Ads Customer Match does, which accounts can use it, what data you can upload, how to format the file and how to keep a list eligible.
Checked November 6, 2026 - Google Ads billing: how charges and the payment threshold work
How Google Ads payment settings work, why postpay charges you several times a month, what the payment threshold does and what to check before disputing a charge.
Checked November 6, 2026 - Google Ads optimization score: what it measures and how to use it
What the Google Ads optimization score measures, where its focus comes from, how recommendations move it and when to dismiss one.
Checked November 6, 2026 - Google Ads experiments: how to test a change before you apply it
How Google Ads experiments work, which one fits your change, how to set up a custom experiment and how to read the results before you apply them.
Checked November 6, 2026 - Auction insights in Google Ads: how to read the report
What the auction insights report in Google Ads shows, how each statistic compares you with other advertisers and how to open the report.
Checked November 6, 2026 - Demand Gen campaigns: what they are and when to use them
What Google’s Demand Gen campaigns are, how they differ from Performance Max, what the move of Display campaigns means and how to set one up.
Checked November 5, 2026 - SEO vs SEM: the difference and how they work together
What SEO and SEM mean, how Google’s free results and search ads work, what you pay for in each and how to combine them.
Checked November 5, 2026 - Google Ads account suspended: why it happens and how to appeal
Why Google suspends Google Ads accounts, what billing, security and policy suspensions mean, and how to appeal from your account.
Checked November 5, 2026 - Google Ads assets: sitelinks, callouts and call buttons
What Google Ads assets are, how callouts and call assets work, what they cost and when Google shows them with your ad.
Checked November 5, 2026 - Google Display ads: what they are and when to use them
What Google Display ads are, where they show, how responsive display ads work and when a local business should use them next to search ads.
Checked November 5, 2026 - Responsive search ads: how to write headlines and descriptions
How responsive search ads work, how many headlines and descriptions to write, when to pin and what Ad Strength tells you.
Checked November 5, 2026 - Google Ads keyword match types: broad, phrase and exact
What broad, phrase and exact match do in Google Ads, how to write each one, which to choose and how to check which searches matched.
Checked November 5, 2026 - Hiring a Google Ads expert: what to ask before you sign
What Google requires of anyone who runs your ads, which promises it forbids, and the questions to ask a Google Ads expert or agency before you sign.
Checked November 5, 2026 - Google Ads manager account: how linking, ownership and access work
What a Google Ads manager account is, what an agency can do once it links to yours, who owns your account, and how to accept, check and unlink.
Checked November 5, 2026 - YouTube ads: the formats, how you pay and how to start
How YouTube ads work, the six formats with their length and what you pay for, how to run your first one and our own videos against the limits.
Checked November 3, 2026 - Click-through rate (CTR): what it is and how to raise yours
What click-through rate measures in Google Ads and Search Console, how to calculate it, what a good CTR is, the steps to take and our own numbers.
Checked November 3, 2026 - Quality Score in Google Ads: what it is and how to improve it
What Quality Score measures in Google Ads, what changes ad quality and what doesn’t, and how to improve it.
Checked November 3, 2026 - Call to action: what it is, examples and how to write one that works
What a call to action is, examples by goal, how to write one that works and how our own buttons measure up.
Checked November 3, 2026 - What is a landing page, and what makes a good one
What a landing page is, what Google asks of one, how to build it and how our own contact page follows those rules.
Checked November 3, 2026 - What is PPC (pay-per-click) advertising, and how does it work
What PPC means, how the click price is set in the Google Ads auction, how to start and how our own site keeps track of a paid click.
Checked November 3, 2026 - Smart Bidding in Google Ads: how it works and which strategy to choose
The four Smart Bidding strategies, what they weigh in each auction, how to switch a campaign and what our own account counts.
Checked November 3, 2026 - Google Ads conversion tracking: how to set it up in 2026
How Google Ads counts a conversion, how to set up website conversions step by step, calls, enhanced conversions, sales you close later and how to check it works.
Checked November 3, 2026 - Performance Max: what it is and when a small business should use it
What Google Ads Performance Max does, when Google recommends it, how it works next to Search, seven setup steps and what our account would optimize for.
Checked November 2, 2026 - Google consent mode: what it is and how to set it up on your website
What Google consent mode controls, basic or advanced, seven setup steps and what our own site sends before any Google tag loads.
Checked November 2, 2026 - Google Ads location targeting: how to show your ads only where you work
Where Google Ads can show your ads, the Presence setting that decides who counts as local, seven setup steps and the ad schedule.
Checked November 2, 2026 - Negative keywords in Google Ads: what they are and how to add them
What negative keywords are, what broad, phrase and exact negatives block, and how to add them to a campaign, a list or the whole account.
Checked November 2, 2026 - Google Local Services Ads: how they work, and what replaced Google Guaranteed and Screened
How Google Local Services Ads charge per lead, how to earn the Google Verified badge that replaced Google Guaranteed and Screened, and what moves your ad up.
Checked October 25, 2026
Meta Ads
- Facebook ads for real estate: what the housing category changes
What Meta’s housing category changes for real estate ads in the US: who needs it, the targeting limits, the wider radius and what Florida’s rule asks.
Checked November 12, 2026 - Cosmetic surgery financing: how to offer it and advertise it
How medical credit cards and payment plans work, what deferred interest means for patients, and the rules for ads that mention a monthly payment.
Checked November 10, 2026 - Body contouring marketing: what your ads can promise on Meta and Google
Body contouring marketing for clinics: what the FDA says the treatments do, Meta’s line between cosmetic procedures and weight loss, and Google’s audience limits.
Checked November 9, 2026 - Instagram creator marketplace: how brands find creators and run partnership ads
Instagram’s creator marketplace connects creators with brands. Who can join, what your brand needs, how to find creators in Creator Marketing Hub and how partnership ads work.
Checked November 8, 2026 - Meta core setup: what it restricts and what still works for clinics
Meta core setup keeps custom parameters and URL paths out of your pixel’s data. Why a clinic’s pixel gets it, what changes in your campaigns and how to review it.
Checked November 8, 2026 - WhatsApp Status ads: how ads in WhatsApp work and how to create them
WhatsApp Status ads appear between statuses in the Updates tab. What you need, what Meta supports and how to set one up in Ads Manager.
Checked November 7, 2026 - Facebook Marketplace ads: how to advertise on Marketplace
How Facebook Marketplace ads work, where they show up, which objectives they take, and how boosting a Marketplace listing differs.
Checked November 7, 2026 - Weight loss ads: what a clinic can promise on Google and Meta
Weight loss ads for clinics: the claims Google and Meta turn down, what the FTC asks of testimonials and what the FDA says about compounded GLP-1 drugs.
Checked November 7, 2026 - Facebook ad charges: how Meta bills you and how to read each charge
Facebook ad charges come at your payment threshold and on your monthly bill date. How to match each one on your card statement and download its receipt.
Checked November 7, 2026 - Local Facebook ads: how to reach customers near your business
Local Facebook ads: how Meta picks who is near you, the radius, the box that reaches beyond your area, Special Ad Category limits and call ads.
Checked November 7, 2026 - Med spa marketing ideas: what to try and what Meta and the FTC allow
Med spa marketing ideas: before and after ads on Meta for adults, ads about the treatment, busy months in Miami and reviews with nothing in exchange.
Checked November 7, 2026 - Facebook ad targeting: custom, lookalike and Advantage+ audiences
How Facebook ad targeting works: custom, lookalike and Advantage+ audiences, how to set them up and who our own pixel can see.
Checked November 6, 2026 - Facebook ads policy: why Meta rejects ads and what to do next
What Meta’s Advertising Standards cover, why an ad gets rejected, your options after a rejection and how to request another review.
Checked November 6, 2026 - Meta business verification: how to verify your business
What Meta business verification is, what you need first, how you confirm your connection and why a submission gets rejected.
Checked November 6, 2026 - Meta Ads Manager: what it is and how to find your way around
What Meta Ads Manager is, how to get in, how to read it by level, and where columns, breakdowns, reports and payments live.
Checked November 5, 2026 - How to choose a Facebook Ads agency: what to check before you hire
How to choose a Facebook Ads agency: keep the ad account in your business portfolio, give partner access, and check the Meta Business Partner badge.
Checked November 5, 2026 - Facebook video ads: length, format and captions
What Facebook video ads are, how long they should be, the specs for Facebook Feed and how captions help them work with the sound off.
Checked November 5, 2026 - Facebook ad account disabled or restricted: what to do
Why Meta disables or restricts an ad account, what each account status means, how to request a review and what not to do while you wait.
Checked November 5, 2026 - Facebook ad copy: what to write and how long
How to write Facebook ad copy: the text fields and their lengths, one clear action, several text options and the personal attributes rule.
Checked November 5, 2026 - Facebook carousel ads: when to use them and how to set them up
What a Facebook carousel ad is, when it fits better than a single image, how to design the cards and how to create one in Ads Manager.
Checked November 5, 2026 - WhatsApp ads: how to set up ads that click to WhatsApp
How ads that click to WhatsApp work, the settings WhatsApp advises, how to create one in Ads Manager and when the chat is free.
Checked November 4, 2026 - Meta Advantage+: what it automates and when to use it
What Meta Advantage+ automates in your campaigns: the audience, placements and creative, what Meta reports for each, how to test it and how we use it.
Checked November 4, 2026 - Meta Ad Library: how to see any page’s Facebook and Instagram ads
What the Meta Ad Library shows for any active ad and for political ads, how to search it and what it shows for our own page.
Checked November 3, 2026 - Facebook lead ads: how instant forms work and how to set one up
How Facebook lead ads and instant forms work, the three form types, the privacy policy Meta requires, the steps to take and what our own policy covers.
Checked November 3, 2026 - Facebook and Instagram ad sizes: the specs for each placement
The image and video sizes Meta recommends for Facebook and Instagram ads by placement, safe zones, the steps to take and what our own images show.
Checked November 3, 2026 - How to boost a post on Facebook, and what to do when you can’t
Boost a Facebook post from your Page or Meta Business Suite: the settings, how to edit, pause or delete it, its results, and why a post can’t be boosted.
Checked November 2, 2026 - How to create a Facebook Business Manager (business portfolio) in 2026
What a Meta business portfolio is, how to create one step by step, add your Page, your team and your agency, keep it secure, find its ID and delete it.
Checked November 2, 2026 - How to run Instagram ads: boost a post or use Ads Manager
How to boost a post on Instagram, with or without a Meta ad account, how to avoid Apple’s 30% fee, and when to use Meta Ads Manager instead.
Checked November 2, 2026 - How to run Facebook ads
How to run Facebook ads in Meta Ads Manager: what you need first, boosting vs Ads Manager, the campaign, ad set and ad steps, review, Special Ad Categories and results.
Checked October 26, 2026
Email and SMS
- Med spa gift cards: holiday sales and the rules on expiration
What the federal gift card rule and the Florida statute say about expiration dates and fees, and how to sell your med spa’s gift cards for the holidays.
Checked November 10, 2026 - Small Business Saturday: how to take part as a small business
How to take part in Small Business Saturday on November 28, 2026: free Shop Small materials, free signs, the Shop Small Map and messages to your customers.
Checked November 10, 2026 - HIPAA and email, texts or WhatsApp: how a clinic can message patients
When HIPAA allows email and texts with patients, the safeguards HHS asks for, when a messaging service needs a BAA, and what WhatsApp’s policy says about health details.
Checked November 6, 2026 - Email newsletter: what to include, how to write it and how to measure it
What an email newsletter is, the parts every issue needs, what to write about, how to write one and how to measure it beyond opens.
Checked November 6, 2026 - Email subject lines: how to write ones people open
What the FTC and Gmail require of a subject line, what Mailchimp’s research suggests on length, punctuation and emojis, and how to test yours.
Checked November 6, 2026 - How to build an email list: opt-in, confirmation and a clean list
How to grow an email list with people who asked to join: what the sign-up form says, how double opt-in works and how to keep the list clean.
Checked November 6, 2026 - How to create a business email address with your own domain
What you need for an address like name [at] yourcompany.com, why the email service verifies your domain, what the MX record does and the setup steps.
Checked November 6, 2026 - SMS marketing for a small business: consent, the first text and opt-outs
What SMS marketing needs before the first text: consent by type of message, the sign-up wording, the confirmation text, STOP and our own form.
Checked November 3, 2026 - Why your emails go to spam: Gmail and Yahoo’s sender rules for a small business
Why emails go to spam and how to fix it: the Gmail and Yahoo sender rules by volume, the steps to take and what our own email shows.
Checked November 3, 2026 - CAN-SPAM Act: what every marketing email must include
The emails the CAN-SPAM Act covers, its seven requirements, the penalties, and what our own emails show.
Checked November 3, 2026 - Professional email signature: what to include and how to add it in Gmail and Outlook
What a professional email signature includes, where Gmail, Outlook and Apple Mail keep it, how to set one in Gmail and the signatures we use.
Checked November 3, 2026 - SPF, DKIM and DMARC: what they are and how to set them up
What SPF, DKIM and DMARC do, what Gmail asks of senders, how to set up each record, and what our own domain shows.
Checked November 2, 2026 - TCPA rules for text messages: consent, hours and opt-outs
What the TCPA asks of business texts: which consent, calling hours, the Do Not Call list, STOP, Florida’s law and the FCC change of November 25, 2026.
Checked November 2, 2026 - A2P 10DLC registration: what it is and how to get approved
What A2P 10DLC is, who registers your business, what to have ready, Twilio’s fees and timing, and why campaigns get rejected.
Checked November 1, 2026
Automation
- Call recording laws: what Florida and federal law ask of a business that records calls
What the Florida Statutes and federal law say about recording a call, what a person can recover, and what Google Voice, Quo and Zoom Phone say about notice.
Checked November 15, 2026 - AI receptionist for a small business: what to check before it answers your calls
What AI receptionist vendors say their products do and charge, what the FCC says about AI voices in calls, and what Florida says about recording.
Checked November 14, 2026 - HIPAA compliant CRM: what a clinic should check before patient leads go in
What HHS asks of a CRM that keeps patient leads for a clinic: the business associate agreement, data access, the clinic’s own safeguards and what CRM vendors say.
Checked November 13, 2026 - Appointment reminder texts: consent, timing and what to write
Appointment reminder texts for a business: the consent the FCC asks for, the healthcare exemption, when to send them, what to write and STOP replies.
Checked November 11, 2026 - Data Studio (formerly Looker Studio): how to build a marketing dashboard
How to build a marketing dashboard in Data Studio, formerly Looker Studio: connect Google Ads, GA4 and Search Console, add a date range, then share and schedule it.
Checked November 6, 2026 - Drip campaign: how to set up automated follow-up emails
What a drip campaign is, sequences a small business can use, how to set one up and the rules an automated email still follows.
Checked November 6, 2026 - WhatsApp Business app: how to set it up for your business
How to set up the WhatsApp Business app: which number you can use, what your business profile shows, and how greeting messages, away messages and quick replies work.
Checked November 6, 2026 - GA4 DebugView: how to check your events as they arrive
What DebugView in Google Analytics 4 shows, how to turn on debug mode, why events may not appear and how to keep test traffic out of your reports.
Checked November 6, 2026 - Bounce rate in GA4: what it means and how Google Analytics counts it
What bounce rate means in Google Analytics 4, how an engaged session is counted, what changed from Universal Analytics and how to add the metric to your reports.
Checked November 6, 2026 - UTM parameters: what they are and how to build a tracking link
What UTM parameters record, a full example, the naming rules Google suggests, how to build a tracking link and what our site keeps.
Checked November 3, 2026 - How to set up Google Analytics 4 on your website, WordPress included
Create the account, the property and the web stream, add the tag to your builder, your HTML or WordPress, check it works and mark your leads as key events.
Checked November 3, 2026 - What is Google Tag Manager, and how to set it up on your website
What Google Tag Manager does, when the Google tag alone is enough, who should own the account, and how to install it, add the Google tag, test and publish.
Checked November 2, 2026 - Meta Pixel and Conversions API: how to set them up in 2026
How to set up the Meta Pixel and the Conversions API in Events Manager, which standard events to use, how to count each sale once, and how to check it.
Checked November 2, 2026 - WhatsApp Business API pricing in 2026: what each message costs
What Meta charges per WhatsApp message from October 1, 2026, by category and country, when messages are free, three examples and how to start.
Checked November 2, 2026
Social media
What the TikTok Commercial Music Library holds, where a business finds it, what TikTok says about other sounds, and what Instagram offers business accounts.
Checked November 14, 2026When HIPAA covers your clinic, what patient photos and testimonials need, what a valid authorization includes, and the FTC rules for results and staff posts.
Checked November 13, 2026What the FTC’s Endorsement Guides ask when a med spa pays a creator or gives a free treatment: the disclosure, Instagram’s label, the med spa’s liability and patient photos.
Checked November 12, 2026How a business runs an Instagram giveaway: the rules Meta and Florida set, the rules page, comment entries, contest hashtags, the draw and prize scams.
Checked November 11, 2026How LinkedIn Ads work: the ad account in Campaign Manager, objectives, ad formats, targeting and its limits, budgets, bidding and the Insight Tag.
Checked November 10, 2026How to make a YouTube channel with your business name, choose a handle, fill in the profile, give your team access and verify by phone.
Checked November 9, 2026How long a YouTube Short can be, the shape and size YouTube accepts, and how to record, edit and upload one for your business.
Checked November 6, 2026How YouTube search ranks videos, what to put in the title, description, tags and chapters, and how to see which searches bring viewers.
Checked November 6, 2026How to add captions and subtitles to a YouTube video, when automatic captions are enough, the file to use and how to add Spanish subtitles.
Checked November 6, 2026What an Instagram broadcast channel is, who can start one, how to create it and invite followers, and what stays public.
Checked November 6, 2026How TikTok Ads Manager organizes campaigns, ad groups and ads, how to create your first ad, what Spark Ads are and how TikTok reviews ads.
Checked November 6, 2026How to invite a collaborator to an Instagram reel, what happens when they accept, who controls the reel and how a collab differs from a tag or repost.
Checked November 6, 2026Instagram takes up to 5 hashtags per post. How to add them, when a post shows in hashtag results, why some hashtags can’t be searched and how to choose yours.
Checked November 6, 2026How to add up to 5 links to your Instagram profile, when TikTok lets you add one, and how to send people to the right page.
Checked November 6, 2026Every Facebook video is now a reel. How to post one from your business Page, who can see it and use its audio, and where to read its numbers.
Checked November 6, 2026How to get a free Pinterest business account, by converting your personal account or creating a new one, then claim your website and read Pinterest Analytics.
Checked November 6, 2026How to create a Facebook event from your business Page, in person or online, how recurring events work and the difference between canceling and deleting.
Checked November 6, 2026How to create Instagram Highlights in the app and on a computer, how to edit or delete them, how long they stay and how a business can use them.
Checked November 6, 2026TikTok account types, how to verify your business step by step, what you need before you start and which music a business can use.
Checked November 6, 2026How to make an Instagram reel, how long it can be, which music a business can use, how trial reels work and what a reel needs before you boost it.
Checked November 6, 2026How to open Instagram insights in the app and on a computer, what views, viewers and interactions count, and why some numbers don’t show up.
Checked November 6, 2026The sizes and file limits YouTube gives for thumbnails, Shorts, channel banners, profile pictures and watermarks, and how to update them.
Checked November 4, 2026What Meta’s Sharing Debugger shows, what Facebook’s crawler needs from your page, how to refresh a link preview and what LinkedIn’s Post Inspector does.
Checked November 4, 2026What Open Graph tags do, the four every page needs, the image size and alt text, the steps to take and what our own pages send.
Checked November 4, 2026What Meta Business Suite is, what each of its tools does, when to use Ads Manager instead, how to start and what Meta shows for our own accounts.
Checked November 3, 2026Whether a business can delete a Facebook review, how to report one, how to turn reviews off, and what the person who wrote it can change.
Checked November 2, 2026How to add an admin to a Facebook Page with full control, partial control or task access, how the invitation is accepted, and how to remove someone.
Checked November 2, 2026How to create a Facebook Page for your business on a computer or a phone, with Meta’s own steps: name, category, photo sizes, the action button, who should have access, Instagram and WhatsApp, and the blue badge.
Checked October 27, 2026How to create a LinkedIn company page on desktop or an iPhone, with LinkedIn’s own steps: who can create one, logo and cover sizes, the URL, the sections to complete, admin roles, verification and Premium.
Checked October 27, 2026How to switch to an Instagram business account: Business or Creator, the steps in the app, what changes, how to connect a Facebook Page and how to complete the profile.
Checked October 26, 2026