Short answer: The Knot and WeddingWire are wedding marketplaces from The Knot Worldwide, and WeddingPro is the platform where a business runs its account on both. A business shows up through a Storefront, The Knot’s name for a vendor’s profile page, not a physical store. On November 13, 2026, WeddingPro’s home page offered free Basic Storefronts and paid Premium ones. No page showed a price, and WeddingPro’s pages send you to its team.
The Knot, WeddingWire and WeddingPro
Couples search The Knot Vendor Marketplace, which The Knot’s help describes as an all-in-one wedding vendor directory. It covers venues, photographers, planners, florists, caterers, entertainment and more.
WeddingPro is the vendor-facing platform that connects you to your advertising tools on The Knot and WeddingWire, according to its products page. It also holds the Inbox where couples’ inquiries arrive, plus Insights, education and business support.
The help pages send you to WeddingPro to log in, so a vendor account lives there. The Knot’s page for vendors says WeddingPro powers vendor advertising on The Knot.
Any legitimate wedding professional offering wedding services can build a presence there, The Knot says, if they meet eligibility requirements and follow its Terms of Use. WeddingPro’s categories include planners, photographers, videographers, venues, DJs, wedding cakes, officiants, catering, rentals, florists and more.
How a business shows up
WeddingWire’s page for vendors says a Storefront lets you display business details, add photos and videos, collect reviews and receive leads.
For couples, The Knot’s help says a Storefront shows reviews from real couples, photos from past weddings, pricing information, updated availability and services offered.
Couples search by wedding location, vendor category, price range and wedding preferences. Filters narrow the results by distance, services offered, Best of Weddings Award Winners and more.
The Knot also recommends vendors to couples. Its page for vendors says the platform surfaces recommended premium pros based on a couple’s planning preferences, style profiles and registry activity.
Your business address sets your region. WeddingPro’s help says regions typically cover the area within a 50-mile radius of a major city, and you are placed in the region that covers your business address.
Each vendor picks a pricing category, from inexpensive to expensive, based on its rates and other rates in the area. The Knot’s help says no set price point sits behind the categories.
WeddingPro’s guidelines say that answering the questions for your category and sharing more about your services also places you in filtered results when couples search by specific criteria. They recommend updating a Storefront at least once per season.
The Knot says a Storefront listing can help with brand trust and AI search visibility, because the business rides on the search engine authority of The Knot.
Free and paid plans
The Knot’s page for vendors says you can learn about advertising packages, customized tiers and marketing strategies at WeddingPro. On November 13, 2026, WeddingPro’s home page described a Basic plan and a Premium plan.
Basic means free Storefronts to showcase your business, build trust and connect with leads. Premium means paid Storefronts with prime placement, featured badges and tools to help attract couples.
Basic includes messaging with couples in the WeddingPro Inbox or app, basic reach and limited analytics, such as monthly impressions and visitors. Premium adds expanded reach, verified emails and phone numbers for couples, and analytics that include link clicks and new leads.
The comparison table on that page marks these rows as Premium only: appearing in couple recommendations, seeing complete couple details and responding with automated tools. Website and social links, package pricing and deals, ads removed from your Storefront and dedicated support are Premium only too.
Basic displays up to 10 photos and earns awards but not badges. Basic has paid entry to events, and Premium has free entry. Both plans receive messages from couples and collect and display reviews.
The home page also says Premium members get 4X more leads. The page does not say more than what.
WeddingWire’s vendor support uses other names, Free and Starter, in its Storefront setup requirements. That page shows no price for Starter.
On that date, none of the pages cited here showed a price. WeddingPro’s home page invites you to speak with its team about premium placement, and its products page says to get in touch so the team can build your package.
The products page adds that the price depends on many factors for each business. It also has a question about a free listing for wedding vendors, and it answers that advertising with The Knot and WeddingWire is a paid, subscription-based solution.
In our view, ask WeddingPro’s team which plan a quote covers and for how long before you sign, since its pages differ on what is free.
A contract can cover both The Knot and WeddingWire, and WeddingPro’s help says all contracts have an initial term. To cancel, request it in the Billing Portal at least 10 calendar days before the next billing or renewal date, and check your contract for other terms.
What a Storefront needs before it publishes
According to WeddingWire’s vendor support, Free and Starter vendors need to complete setup requirements before their Storefronts publish on theknot.com and weddingwire.com. Once the requirements are met on both brands, Storefronts are reviewed and published within 24 hours.
The Free list asks for the business name and description, an email address, and the address with city, state, zip code and country. It also asks for photos, a minimum price with what couples usually spend, and answers to the questions for your category.
The photo count depends on the category: 20 for venues and photographers, 5 for DJs and videographers, and 10 for caterers, wedding cakes, florists and planners, among others.
The Starter list also asks for a website address and a phone number.
How couples reach you and how you answer
A couple contacts you from your Storefront. The Knot’s help says to select the “Request Quote” or “Message Vendor” button, fill in a form with basic personal and wedding information, and submit a message.
You read and answer these in the WeddingPro Inbox. WeddingPro’s help also calls that inbox Leads on The Knot and Messages on WeddingWire.
The Inbox has quick replies with smart fields that fill in names and the wedding date. It also has auto-replies, auto follow-ups and a button to mark a couple as booked.
To be eligible for the Quick Responder tag, a vendor needs to respond to at least 80% of new leads within 24 hours. WeddingPro evaluates the leads of the past 6 months every day.
Couples see “Responds Quickly” beside the listing on The Knot and “Responds within 24 hours” on WeddingWire. Each platform counts its own leads, so a vendor can earn the tag on either one or on both.
WeddingPro’s help says an auto-reply to initial inquiries meets both criteria: replying to 80% of leads and doing it within 24 hours. Its plan table lists responding with automated tools as Premium only.
WeddingPro’s help pages open with a warning about phishing scams that impersonate WeddingPro. It says not to click suspicious links or share account or payment details through a lead, and to use Report & Block on suspicious messages.
Reviews and awards
A review comes from a registered client who paid for your wedding-related event services and can show a contract or proof of payment. The event they review has to be within the last 2 years.
Reviews can be positive, neutral or negative. WeddingPro does not permit vendors to remove reviews. You can dispute a review that violates its Reviews Policy, with documentation. A review can be disputed one time.
Reviews can only be posted on vendors that already have storefronts on The Knot. If a vendor is not listed, The Knot’s help tells couples to encourage the vendor to contact WeddingPro to create a listing.
To ask past clients for reviews, the Reviews Portal gives you an email template to edit and send from your account, and a personal link to share. WeddingWire sends a 7-day reminder automatically if the review has not arrived.
WeddingWire’s Review Collector allows up to 3 requests per client, at least 15 days apart. On follow-up requests, the help says the Review Collector feature is not available on The Knot.
Awards are earned separately on each platform. A vendor needs at least 7 reviews with an average rating of 4.5 stars or above in a calendar year. Reaching that minimum does not win an award on its own.
Google reviews are not taken into consideration for awards calculations, and reviews cannot be transferred or combined between platforms.
A paid WeddingPro account can connect a Google Business Profile, with owner or manager permissions, to import and display its Google reviews on the Storefronts. They sync every 24 hours.
In our view, if awards matter to you, ask clients for a review on the platform where you want the award, because Google reviews do not count toward it.
Keeping your name, address and phone the same
The Knot’s page for vendors speaks of a Storefront listing on The Knot and WeddingWire.
In our view, a Storefront is one more listing: give it the same name, address and phone as your Google Business Profile and your website.
To change an address, phone number or website, WeddingPro’s help sends you to the Storefront tab. On The Knot, open Contact Info. On WeddingWire, open Business Information and Location and Map.
A new business name goes through WeddingPro support. The new name has to show clearly on your website or social media. Older sites or accounts that show the old name need to be updated, redirected or removed first.
If an address does not map on a Storefront, the help gives a reason. Google keeps separate mapping databases for Google Maps and for the program The Knot and WeddingWire use, which might lead to discrepancies.
WeddingPro’s help answers “Why has the content been rewritten or updated on my Storefront?” by saying its team of SEO experts, copywriters and content creators reviews and enhances Storefronts.
In our view, read your Storefront again after it publishes and check that the name, address and phone still match your site.
WeddingWire’s vendor support says it does not remove free listings unless the company is out of business.
In our view, search for your business by name on The Knot and WeddingWire and check what each listing shows.
Our guide to local citations and NAP covers what to check on every listing and how to clean up your citations.
Other listings and lead sources
For Yelp, our guide to Yelp for business covers how to claim your business page and how to respond to a review.
For the Better Business Bureau, our guide to BBB accreditation covers what it costs and how to apply.
Angi and Thumbtack are other places where businesses get leads. Our guide to Angi vs Thumbtack covers how leads reach you and what each one charges.
Our local SEO page says we keep your listings on the same name, address and phone.
What to check on your Storefront
In our view, check these points on your Storefront and listings:
- The business name, address and phone match your Google Business Profile and your website.
- The questions for your category are answered, so you appear in filtered searches.
- The photos are current and reach the number your category asks for.
- You know which plan you have, what it includes and when the contract renews.
- Someone answers each new lead quickly, to earn the Quick Responder tag.
- You ask clients for reviews after each wedding, and your Google reviews are connected if your plan allows it.
RememberA Storefront is The Knot’s profile page for a vendor, and WeddingPro is where the account lives. On November 13, 2026, WeddingPro’s pages offered free Basic and paid Premium plans, showed no price and sent you to its team. Couples message you from the Storefront, and Google reviews do not count toward the awards. Keep the name, address and phone the same as on your other listings.
Questions about The Knot for vendors
Is a Storefront on The Knot free?
On November 13, 2026, WeddingPro’s home page offered free Basic Storefronts, while its products page called advertising with The Knot and WeddingWire a paid, subscription-based solution. No page showed a price, and both send you to WeddingPro’s team.
Can a couple review my business if I have no Storefront?
No. The Knot’s help says reviews can only be posted on vendors that already have storefronts on The Knot. If a vendor is not listed, couples are told to encourage the vendor to contact WeddingPro to create a listing.
Can I delete a bad review from my Storefront?
No. WeddingPro says it does not permit vendors to remove reviews. You can dispute a review once if it violates its Reviews Policy, and you provide documentation to support the claim.
Do Google reviews count toward The Knot awards?
No. WeddingPro says Google reviews are not taken into consideration for awards calculations, and awards are earned separately on each platform. A vendor needs at least 7 reviews with an average rating of 4.5 stars or above in a calendar year.
How do I cancel a WeddingPro contract?
WeddingPro says to request it in the Billing Portal at least 10 calendar days before the next billing or renewal date. A request by phone, email or chat is not submitted until you click Cancel Contract in the portal.
Sources
All read on November 13, 2026. From WeddingPro: Best Wedding Advertising to Grow Your Business and Book More Weddings with Customized Advertising. From The Knot: Why Wedding Vendors Use The Knot to Reach More Couples (updated July 2, 2026). From The Knot’s help center: How do I find local wedding vendors? (updated May 22, 2026), How do I contact a vendor? and Vendor Pricing Categories. Also from that help center: I can’t find a vendor to leave a review. How do I add a business to The Knot? (updated March 27, 2026). From WeddingWire: Advertise on WeddingWire. From WeddingPro’s help center: FAQs Getting Started and Account Setup, FAQs My Storefront and Storefront Guidelines and Best Practices. Also from that help center: FAQs Lead Management and How Do I Become a Quick Responder On The Knot and WeddingWire? On reviews and contracts: FAQs Reviews & Reputation, How To Sync Your Google Reviews With WeddingPro and How to Cancel or Make Changes to My Contract. From WeddingWire’s vendor support: What are the Storefront Setup Requirements for Free and Starter Vendors? On free listings: I have a free listing on Wedding Wire. Why can’t I remove my business from your site?