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What we learn running campaigns, websites and content for local businesses, in English and Spanish.
Latest · Automation
AI automation for small business: what to automate first
Which tasks to automate first in a small business, the tools Meta and Google already offer for them, and what to keep in a person’s hands.
Pedro Galindez · November 2, 2026
Spanish searches in 8 US areas: Miami-Dade leads, trade by trade
We compared Spanish and English “near me” searches for the same trades in eight US areas. Miami-Dade leads; in none did Spanish reach half.
Spanish or English? “Near me” searches in Miami-Dade, by trade
We compared one search in English and one in Spanish for 30 local trades in Miami-Dade and the whole US. Spanish never reached half, and it weighed more here than nationally in all 23 trades with enough volume.
Google Ads for small business: how it charges and how to start
How Google Ads charges a small business and which campaign fits a local shop. Then a first campaign with Google's own labels, the mistakes its help warns about and when to hire help.
PHP security update of October 2026: what to do with your WordPress site
On October 21, 2026, PHP fixed two critical security flaws that put every website built on it at risk, WordPress sites included. Here is how to check your site, which versions are fixed, what to do today and what to ask your host or agency.
Local SEO pricing in 2026: what packages and listing tools cost
How local SEO is charged in 2026, what providers and listing tools cost per location, and what Google allows. We also give our price for one location and the questions to ask before you sign.
PPC management pricing in 2026: what an agency costs to run your ads
How agencies charge to run Google and Meta ads in 2026 and what each model does to your budget. We show our fee as a share of your ad spend and who should own the ad accounts.
Digital marketing agency pricing in 2026
How agencies charge in 2026: a monthly retainer, a project price, an hourly rate, a share of ad spend or a fee tied to results. What each buys, what comes on top and what hiring in Miami costs.
How much does email marketing cost in 2026?
Email platforms are free for tiny lists and cost $75.00 to $100.00 a month at 5,000 contacts. Here is what platforms, SMS, freelancers, agencies and an in-house hire cost in 2026.
How much does a logo cost in 2026?
A logo can cost nothing or more than $2,000.00. What logo makers, design contests, freelancers and studios charge in 2026, and what each price buys.
How much does social media management cost in 2026?
From a free scheduling app to a person on staff: what each way of running your social media costs in 2026, what a month buys and what moves the price.
How much does a website cost in 2026?
From a builder plan at $4.00 a month, billed yearly, to a custom build: what each way of getting a website costs, what you keep paying after launch and what moves the price.
Google Ads vs Facebook Ads for a local business in Miami
Google reaches people who are already searching, and Facebook and Instagram reach them before they look. Which one to start with, what each one costs with the figures from our two cost articles, and when to use both.
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