Google Search · English and Spanish
Google Ads for people already searching.
We build and run your Google Search campaigns in English and Spanish. Every week we read the exact words people typed before they clicked, keep the searches that bring customers and block the ones that never will.
An animation of a search box. Eight searches are typed one after another. Four of them come from people who want to hire a plumber, in English or in Spanish, and go to the column where the ad shows. The other four come from people looking for a job, a course or a do-it-yourself fix. Each one is blocked with a negative keyword, so the ad never shows for it and that click is never paid.
Setup · $500.00
From access to live ads
Paid once, with the first month. It covers everything that has to exist before the first click.
Your account
You add us to your Google Ads account, or we open one in your name. If it already has campaigns, we tidy them up before building anything new.
Tracking
Google Ads conversions and GA4 on your site, for forms and WhatsApp taps. We test each one before launch.
Campaigns
Up to 2 campaigns, split by service or by language, with the first ads written for each.
Your approval
You approve the launch, the offers and every claim in the ads. Nothing spends before that.
Live
Within 10 business days of getting access and your material.
Every week
Four lines on WhatsApp
No dashboard to learn. Once a week you get a short message with the numbers that matter and what we change next.
- Each lead
- Reaches your WhatsApp or email as it arrives
- Every month
- A report and a 30-minute call
- Questions
- Answered within 1 business day
- Spend
- What Google charged your card this week
- Leads
- Forms and WhatsApp taps from the ads
- Cost per lead
- Spend divided by leads
- Next change
- One decision, in plain words
Starter plan, on Google
What the fee buys
The Growth plan runs Google and Meta together, adds call tracking and builds a landing page during setup.
- Platform
- Google Search
- Campaigns
- Up to 2
- New ads
- 8 a month
- Tracking
- Google Ads conversions, GA4 and WhatsApp taps
- Fee
- $1,250.00 a month + $500.00 setup
- Ad spend covered
- Up to $5,000.00 a month; above that, 10% of the excess
- Minimum term
- 3 months, then month to month
Ownership
Your account, your card
The Google Ads account is in your name and Google bills your card. We never pay for your clicks, resell them or add a margin. If you leave, the account stays with you, with its history and its conversions, and we remove our access within 5 business days.
Questions
What owners ask about Google Ads
How much does Google Ads management cost?
Starter is $1,250.00 a month plus a $500.00 setup, with a 3-month minimum and month to month after that. The fee covers up to $5,000.00 a month in ad spend; above that, we charge 10% of the excess. You pay Google for the clicks, not us.
What is a negative keyword?
A word that stops your ad from showing. With “salary” as a negative keyword, someone who searches “plumber salary” never sees your ad, so you never pay for that click.
Do you write ads in Spanish?
Yes. Spanish searches get their own ad group with ads written in Spanish, so you see what each language costs and brings in. Both languages cost the same.
What counts as a lead?
On the Starter plan, a form sent from your site or a tap on your WhatsApp button, recorded as a conversion in Google Ads and in GA4. The Growth plan also tracks phone calls.
How soon do the ads go live?
Within 10 business days of getting access to your account and the material we ask for, such as your services, prices and the areas you cover.
Can I stop after the first month?
The plan has a 3-month minimum. After that it runs month to month, and you cancel with 30 days’ written notice.
Next step
Bring us your search terms
On a 20-minute call we open your Google Ads account with you and tell you which plan fits. No account yet? We look at what people search for in your trade.
Marketing audit: $500.00, credited in full against a setup signed within 30 days. The 20-minute call is free.