Short answer: Nextdoor ads show your business to neighbors in the places you choose, in the newsfeed and other parts of Nextdoor. You can run them from the “Ads” tab of your business page or in Nextdoor Ads Manager. On November 10, 2026, Nextdoor’s help center said Quick Create in Ads Manager takes a daily budget as low as $5.00 a day.
Business page ads or Ads Manager
You can run ads straight from your Nextdoor business page, through the “Ads” tab on its dashboard. New users start there with the campaign creation flow. Our guide to Nextdoor for business shows how to claim and verify the page.
Nextdoor Ads Manager (Advanced) adds tools such as bid optimization and pixel tracking, and lets several team members manage the account, each with their own login. You log in at ads.nextdoor.com with the email address and password of your business page. It shows every campaign, whether you created it there or on the business page.
Inside Ads Manager, Quick Create is a shorter flow without advanced targeting and setup options, and it’s the only option on mobile. Advanced Create works only on desktop and lets you fully customize each ad group.
What goes into a Nextdoor ad
On a business page or in Quick Create, you start by picking a goal. The choices are “Promote My Business” to raise visibility, “Drive Website Visits” for traffic to your site and “Get New Leads” for inquiries, sales or bookings. Once a campaign is created, Nextdoor says you can’t change its main goal without creating a new campaign. Nextdoor’s Ads Manager article on campaigns lists brand awareness, website visits, lead generation and website conversions as objectives.
Then you upload your logo and an image or video. On a business page, the headline runs up to 70 characters, and the body copy can run to 1,500 characters, but Nextdoor cuts it after the first 90.
Nextdoor’s AI-powered ad copy Assistant can help you draft the text. A neighborhood or city variable typed into the headline or body copy localizes the ad for each neighbor who views it.
The button can send neighbors to your Nextdoor business page or to a page you choose, such as your website. It can also let them message you through Nextdoor or call you.
In Ads Manager, lead generation ads collect contact details with a form in the newsfeed. The form takes 2 to 11 fields and needs a link to your privacy policy. Nextdoor asks you not to request sensitive or highly personal information. Our guide to Facebook lead ads explains how instant forms work on Facebook.
Where Nextdoor ads appear
In Ads Manager, Nextdoor names these placements:
- The main newsfeed.
- The For Sale & Free section.
- The right-hand rail, on the web.
- Search results, when a neighbor searches for something related to your business.
- Conversation threads where neighbors discuss topics related to your business.
You choose the newsfeed, For Sale & Free and the right-hand rail. Nextdoor adds the search and conversation placements on its own, and your ad shows there only when it’s relevant to the search or the conversation.
From a business page, “All placements” runs your ads in the newsfeed, For Sale & Free and the right-hand rail, and “Edit Placements” lets you pick them yourself. When a setting called Delivery Extension is on, your ad is also delivered to other trusted websites besides Nextdoor.
In Ads Manager, a frequency cap limits how many times one neighbor can see your ads. The default is typically 25 views per week.
Who sees your ads
From a business page, you pick the neighborhoods, cities, ZIP codes or states where your ad shows, and you can add filters such as age or gender. Nextdoor warns that too many filters may narrow your audience a lot.
Ads Manager can include or exclude countries (the US, the UK or Canada), states, cities, DMAs or postal codes. A long list of postal codes can be uploaded in bulk. Its other filters are device, household income, home ownership, gender, age and interests.
Custom audiences let you target or exclude a list of addresses or emails. A new one takes roughly 48 hours to load.
Not every neighbor gives attribute information, so choosing an attribute also leaves out the neighbors without that data. Nextdoor suggests watching the forecast so your reach doesn’t get too narrow. Its reach and impressions forecasts are projections from past data, not guarantees.
According to Nextdoor’s Ads Manager article on ad groups, a Special Ad Category removes certain targeting options, as the law requires. Such categories include housing, employment and credit.
In our view, start with the areas where you already have customers, and widen the map once those ads bring calls.
What Nextdoor ads cost
On November 10, 2026, Nextdoor’s help center said Quick Create in Ads Manager takes a daily budget as low as $5.00 a day. With a business page subscription, your daily budget times 30 is your monthly charge. Nextdoor’s billing example, read on November 10, 2026, turns $5.00 a day into $150.00 a month.
In Ads Manager, you set a Daily Goal or a Lifetime Budget for the whole campaign, which needs a start and end time. Nextdoor says you’re not charged for any amount spent beyond your goal.
You also choose how to bid. With a Fixed CPM, you pay a set amount for every 1,000 impressions. With optimization, Nextdoor bids for impressions, clicks or, once the Nextdoor Pixel is set up, conversions.
Auto Bid keeps your bid as low as possible while it tries to spend your full daily budget. With a Max Bid, you set the most you’ll pay, and your ads may not spend the full budget if other advertisers bid higher.
In Nextdoor’s example, read on November 10, 2026, a $100.00 Daily Goal with a $10.00 Fixed CPM bid brings about 10,000 impressions a day. The same goal with a $5.00 cost-per-click Max Bid brings about 20 clicks a day.
Nextdoor suggests giving its model about 7 days to learn before you judge the results, and waiting another 7 days after each set of changes.
In our view, hold the budget and targeting steady through that learning time before you change anything.
How Nextdoor bills you
Nextdoor’s billing article for business page ads describes a recurring monthly subscription. Your full monthly charge is billed upfront once your ad is approved, then every month until you cancel. For the renewal day, one Nextdoor article gives the day your ad was approved and another the day you first signed up. Each new campaign brings an additional charge of its own.
Another of Nextdoor’s articles on business page campaigns says charges build up as a balance instead of daily billing. It adds that you can’t choose an end date for the campaign; to stop it, you pause it by hand.
In our view, confirm which way your account bills, and on which day, before you publish your first ad.
Ads Manager is pay as you go: you’re billed for impressions and clicks after you receive them. You’re charged when your Billing Balance reaches your Billing Threshold, and on the 1st of the month for any balance left.
On November 10, 2026, Nextdoor said new accounts start with a $10.00 Billing Threshold, which rises to $25.00, $50.00 and $100.00 with each successful charge. After that, it’s $100.00 or 7 times your Daily Goal, whichever is higher.
Publishing a campaign requires at least one payment method on your account.
Review, pausing and cancelling
Every new ad is reviewed against Nextdoor’s Advertising Policy before it runs. In Ads Manager, the review usually finishes within 24 hours but can take up to 2 business days.
Editing the copy, image or click-through link sends the ad back for review. If Nextdoor rejects an ad, it emails you the reason and the next steps.
The policy bans some goods and services, such as guns and marijuana, THC or CBD products. Others are allowed under conditions, such as alcohol, and self-serve accounts can’t run political ads.
To cancel a business page subscription, open the “Ads” tab and select “View Campaigns” and the campaign. Click the gear icon, then “Manage subscription” and “Cancel Campaign”.
The campaign keeps running until the end of the billing cycle, unless you choose “Stop delivery immediately” to end it at once. You aren’t charged again for that subscription, and you can reactivate the campaign at any time.
In Ads Manager, the status switch pauses a campaign, ad group or ad, and paused items stop delivering at once. Any billing balance left is charged at the start of the month.
How to measure Nextdoor ads
Ads Manager reports impressions, clicks, click-through rate, cost per click, cost per 1,000 impressions, spend and conversions. Its dashboard shows the last 7 days, and you can change the date range.
To track conversions, you add the Nextdoor Pixel, a piece of code, to your website. It measures the conversions that can be attributed to your Nextdoor ads, and Nextdoor says it’s how you understand your cost per action.
In our view, ask every new customer where they heard of you, so a neighbor who saw your ad and then called still counts.
Nextdoor ads or other local ads
On Facebook, our guide to local Facebook ads shows how to reach customers near your business.
For search ads, our guide to Google Ads location targeting shows how to keep your ads to the area you serve.
In our view, Nextdoor suits a business whose customers live nearby and ask neighbors for recommendations, such as a plumber or a dog groomer.
Before you start Nextdoor ads
- You’ve claimed and verified your business page, which we recommend before your first ad.
- You know whether you’ll run ads from the “Ads” tab or in Ads Manager.
- Your headline and the first 90 characters of your body copy carry the offer.
- Your targeting covers the places you serve, without filters you don’t need.
- You know how your account bills: a monthly subscription or a running balance.
- You can tell which calls, messages and website visits came from Nextdoor.
RememberNextdoor ads run from your business page or from Ads Manager, for the neighbors in the places you pick. Ads Manager bills as you go, and business page subscriptions bill your daily budget times 30 each month.
We focus on Google Ads and Meta Ads. Our Google Ads service builds and runs your Google Search campaigns in English and Spanish, and every week it reads the exact words people typed before they clicked.
Questions about Nextdoor ads
How much do Nextdoor ads cost?
You set the budget. On November 10, 2026, Nextdoor’s help center said Quick Create takes a daily budget as low as $5.00 a day. As of November 10, 2026, a business page subscription bills your daily budget times 30 each month, so $5.00 a day comes to $150.00.
Where do Nextdoor ads show?
In Ads Manager, you can place them in the main newsfeed, the For Sale & Free section and the right-hand rail on the web. Nextdoor also adds search and conversation placements, where your ad shows only when it’s relevant.
How long does Nextdoor take to approve an ad?
Every new ad is reviewed against Nextdoor’s Advertising Policy. In Ads Manager, the review usually finishes within 24 hours but can take up to 2 business days. If an ad is rejected, Nextdoor emails you the reason.
Can I target specific ZIP codes on Nextdoor?
Yes. From a business page, you can pick neighborhoods, cities, ZIP codes or states. Ads Manager can include or exclude postal codes, and you can upload a large list of them in bulk.
Can I stop Nextdoor ads at any time?
In Ads Manager, a paused campaign stops delivering at once, and any balance left is charged at the start of the month. After you cancel a business page subscription, it runs until the end of its billing cycle, unless you stop delivery immediately.
Sources
Read on November 10, 2026, in the Nextdoor Help Center, except the ad policy. On business page ads: Business Page Ads: Overview, Business Page Ads: Creating Your Ad Campaign and Create ad campaigns from your Business Page. On their billing: Business Page Ads: Billing and Payments and Business Page Ads: Cancelling Your Monthly Subscription. On Ads Manager: Accessing Nextdoor Ads Manager (Advanced) and Ads Manager: Create an Ad with Quick Create. On campaigns: Ads Manager: Get started with Campaigns and Ads Manager: Using Ad Groups (Targeting, Delivery, and Placements). On targeting and spend: Ads Manager: About audience targeting, Ads Manager: Setting Your Spend Using Budget & Bids and Ads Manager: Understanding Your Billing Model & Charges. On review and pausing: Ads Manager: About the review process, Ads Manager: Pausing Campaigns, Ad Groups, or Ads and Nextdoor Ad Policy: Advertising Guidelines & Best Practices. On ad formats and measurement: Ads Manager: Create lead generation ads, Pixel overview and Ads Manager: View and download performance metrics.