Short answer: Nextdoor creates pages for local businesses on its own, so search for yours while logged in and claim it with the link near the top of the page. If you don’t find it, select your profile icon and then Add business page. Verify the page with a business document, and post your offers only from it.
What a Nextdoor business page does
Nextdoor creates business pages automatically for local businesses listed in each neighborhood. On your page, neighbors can leave a recommendation and find your phone number, address, website or hours. Some may already be asking for recommendations or mentioning your business in their posts, and claiming the page lets you reply to them.
A Nextdoor page is one more listing of your business, like the ones on Google, Bing and Apple Maps. Our guide to Bing Places and our guide to adding your business to Apple Maps cover two of them. The guide to local citations explains why your name, address and phone should match on every listing.
How to claim or create your business page
Decide first which account will run the page. If you already use Nextdoor, you can connect the business page to your personal account and switch between them without logging out. Nextdoor doesn’t recommend that link if you plan to share the page login with employees.
- Log in to Nextdoor with the account that will run the page.
- Search Nextdoor for your business.
- If its page already exists, claim it with the link near the top of the page.
- If you don’t see an option to claim it, the page may already be claimed.
- If you don’t find your business, select your profile icon and then Add business page.
- Enter the details of your business so Nextdoor can check for a matching page.
- Claim the unclaimed page that matches, or let Nextdoor create a new page for you.
To keep the business account apart from your personal one, claim or create the page while logged out. Nextdoor then asks you to create a new account and runs the same check for matching pages.
How to verify your Nextdoor business page
Nextdoor requires verification for businesses, and you can start it once you’ve claimed or created your page. Verified businesses show a “Verified” checkmark and can create business posts. Those posts appear on your page and in the newsfeed of neighbors near the business address.
Without verification, messaging customers or buying ads may also be limited, depending on your region. You can still edit the page so it shows your business accurately.
Nextdoor accepts a government business license or permit, a business tax registration certificate, or an EIN confirmation letter from the IRS. Official IRS tax notices, Articles of Organization and business credit reports are accepted too. If you do business under another name, add a Fictitious Business Name Statement to one of them.
The document must be current, complete and readable, show your business name, and come as a PDF, JPEG or PNG file. You can cover personal details that have nothing to do with the business, such as a Social Security number or a bank account number.
| On the document | Has to match on Nextdoor |
|---|---|
| Your business name | Your business page name, exactly, punctuation included. You can edit the page name so it matches. |
| Your personal name | Your name on the business profile, on your linked personal profile and on any Facebook or Google login you use. |
| Your address and contact details | The ones on your business page, when the document shows them. A home or mobile business uses the address on its documents. |
Our own summary of the tips for successful verification in the Nextdoor Help Center, read on November 6, 2026.
On the web, log in to the business account and switch to the page you want to verify. Click the Settings link in the bottom left corner, then Verify at the top of the page, and fill out the required fields in one session. If Nextdoor doesn’t accept the document, check it against these requirements, change what failed and try again.
How to fill in your business page
To change the page, sign in and switch to your business account if it’s connected to your personal one. Go to Page in the left menu, select Edit at the top, make your changes and click Save at the top right.
Use the name your customers would recognize, without slogans or special offers. Your logo shows in search results and as your avatar when you post. Upload a square image of 500x500 pixels in PNG or JPEG, since a rectangular one gets resized and may be cut off. The cover photo is a wide image at the top of the page, with a recommended ratio of 5:2.
You can add up to 10 categories. If you go to your customers, enter the address you leave from to provide your services. To hide your street address, uncheck the “Display address on page” box, and neighbors will see only your city.
Add the hours you’re usually open and photos of your work or your place of business. Nextdoor also writes a recommendations summary from what neighbors say about you, and you can turn it off with its toggle.
What you can post, and from which account
Nextdoor no longer allows self-promotional posts from a personal account: they must come from a business page. Self-promotion covers posts, comments and direct messages meant to win paying customers, and the rule includes freelancers, side jobs and home businesses.
Nextdoor makes room for casual services, such as babysitting, dog walking or baked goods. If you post under your own name, have no business license or registration and sell nothing outside Nextdoor, you can post about them at most once every 30 days. Anything more, and Nextdoor treats you as a business that should use a business page.
When a neighbor asks for a recommendation, don’t reply from your personal account to recommend your own business: reply from the business page. Unsolicited messages that promote your services aren’t allowed, and posts by family, staff or close friends on your behalf are treated as business promotion. Repeated breaks of these rules can restrict your account.
From the business page you can still reply to direct messages and to mentions of your business in posts. Neighbors who Fave your page see your business posts in their newsfeed. A Fave isn’t a recommendation, and you can’t message the neighbors who Faved you, but the Dashboard lists them under the Faves tile.
Duplicate pages and search
Nextdoor allows one page per location: two pages with the same business name at the same street address are duplicates. As the verified page owner, you can ask Nextdoor to merge them. A merge moves all Recommendations, Faves and Awards to the page you keep, while deactivating a duplicate doesn’t transfer its Recommendations.
If neighbors can’t find you, keep in mind that search usually shows businesses within roughly 40 to 50 miles of the person searching. Searching your exact business name or phone number brings your page up.
Before you count on your Nextdoor page
- The account that will run the page has claimed it.
- The page is verified, so it can publish business posts.
- The page name matches your business documents exactly.
- Logo, cover photo, categories, hours and contact details are filled in.
- Promotion goes out from the business page, not from personal accounts.
- Duplicate pages at your address are merged into one.
RememberFind your page on Nextdoor and claim it, or create it with Add business page. Verify it with a business document that matches the page name, and promote your business only from that page.
If you’d rather hand this off, our local SEO service keeps your name, address and phone the same on every listing and answers your reviews. Send us a WhatsApp or fill in the form.
Quick answers about Nextdoor for business
Is a Nextdoor business page free?
Yes. Nextdoor’s self-promotion policy tells businesses to claim their free business page so neighbors can find them. Nextdoor Ads is a separate tool that promotes your business in the areas you serve, with controls for your budget and targeting.
Why can’t I claim my business on Nextdoor?
If you don’t see an option to claim the page, Nextdoor says it may already be claimed. If you can’t find the page at all, create one with Add business page, and Nextdoor first checks your details for a matching unclaimed page.
What documents does Nextdoor accept to verify a business?
Nextdoor accepts a government business license or permit, a business tax registration certificate, an IRS EIN confirmation letter or tax notice, Articles of Organization or a business credit report. The file must be current, complete and readable, show your business name, and be a PDF, JPEG or PNG.
Can I promote my business from my personal Nextdoor account?
No. Nextdoor no longer allows self-promotional posts from a personal account, and that includes comments that recommend your own business and unsolicited messages to neighbors. Post and reply from your business page instead. Family, staff and close friends can’t promote it for you either.
How do I merge duplicate Nextdoor business pages?
Claim and verify your page first. Then send Nextdoor a merge request with the email address of the account that owns the page, the URL of the page to keep and the URLs of every duplicate. A merge moves Recommendations, Faves and Awards to the page you keep.
Sources
Sources from the Nextdoor Help Center, read on November 6, 2026: Claim or create your business page. About verified business pages (for businesses). Edit your business page information. Self-Promotion using your Personal Account. Business Page Faves. Duplicate business pages. Unable to find business in search.