What cookies are
A cookie is a small text file a website saves on your device. When you come back, the site can read that file and remember things, like the fact that you already picked a cookie choice or that you are logged in. Pixels and similar tags work in a related way, often by loading a tiny invisible image or script that records that a page or action happened.
Cookies are not programs and cannot read the rest of your computer. They store short pieces of data. The question worth caring about is who sets the cookie and what it is used for, which is what the rest of this page covers.
You will also see two terms below. A first-party cookie is set by us, on feedback-studios.com. A third-party cookie is set by another company whose code runs on our pages, such as an analytics or advertising platform.
The cookies we use
We group cookies into four categories, the same ones you see in the banner. The table shows what each one does and whether it runs before you choose.
| Category | What it does | On by default? |
|---|---|---|
| Necessary | Keeps the site working: remembers your cookie choice, supports basic security, and lets pages load correctly. The site cannot function without these. | Yes, always |
| Analytics | Counts visits and shows, in aggregate, which pages people read and where they leave. It helps us fix slow or confusing pages. Our own measurement in Feedback OS tells visits apart with an anonymous id. If you send us a form, start a chat or book a call, we keep those visits with your request. | Europe and Brazil: no, only if you accept. Elsewhere: yes, until you turn it off. |
| Marketing | Measures whether an ad led to a visit, and can be used for advertising. These are usually third-party pixels from ad and social platforms. | Europe and Brazil: no, only if you accept. Elsewhere: yes, until you turn it off or your browser sends Global Privacy Control. |
| Functional | Remembers your light or dark look and which chat messages you already saw. | Europe and Brazil: no, only if you accept. Elsewhere: yes, until you turn it off. |
Necessary cookies have no off switch, because turning them off would break the site. Which of the two rules applies depends on your device’s time zone. We do not look up where you are.
Consent banner and how it works
On your first visit you see a banner near the bottom of the screen. It gives you three real choices, not a single Accept button with the rest buried.
- Accept all. Turns on analytics, marketing and functional cookies along with the necessary ones.
- Reject all, in Europe and Brazil. Keeps only the necessary cookies. Everywhere else this button reads Do Not Sell or Share My Personal Information: it turns marketing off and leaves analytics on.
- Preferences. Lets you switch analytics, marketing and functional cookies on or off one at a time, then save your choices.
Your choice is saved for 6 months in a necessary cookie, fdb_consent, so the banner does not nag you on every page. In Europe and Brazil nothing beyond the necessary cookies loads before you decide. Everywhere else the banner is a notice: analytics, marketing and functional cookies run from the first page until you turn them off.
How to opt out
You can change your mind whenever you like. There are three paths, and any one of them works on its own.
- Reopen the banner. Click Your Privacy Choices in the footer of any page. The same controls come back so you can switch categories off and save.
- Use Do Not Sell or Share. For marketing and pixel cookies, the dedicated Do Not Sell or Share My Personal Information page records your opt-out under California law.
- Control it in your browser. Block or delete cookies in your browser settings, covered in section 6 below. This works no matter what choice you made in the banner.
When you withdraw consent, we stop loading the cookies in that category going forward. Cookies already saved on your device can be cleared in your browser, which is the cleanest way to remove them.
Do Not Sell or Share under CPRA
If you live in California, the California Privacy Rights Act gives you the right to tell a business not to sell or share your personal information for cross-context behavioral advertising. Feedback Studios is below the size thresholds that law sets for a business, and we honor the request anyway, wherever you live. Some marketing pixels can count as sharing under that law, even when no money changes hands, because they pass data to ad platforms.
How to exercise it here
Pick whichever is easiest: reject marketing cookies in our banner, use our Do Not Sell or Share page, or turn on a Global Privacy Control signal in your browser. We treat the Global Privacy Control signal as a valid opt-out, so you do not have to ask each site one by one.
The California Attorney General explains these rights and how to report a business whose opt-out is broken or hidden. You can read the official guidance on the California Attorney General CCPA and CPRA page.
These rights are written into California law, but we apply the same Do Not Sell or Share choice to everyone who visits, wherever you live. It is simpler than checking your state first, and it is the right default.
Browser controls
Your browser is the backstop. It can block cookies, delete the ones already saved, and in most cases send a Global Privacy Control or Do Not Track signal for you. These settings apply across every site you visit, not just ours.
- Block or delete cookies. Every major browser has a privacy or cookies section in settings where you can clear stored cookies and block new ones.
- Use private or incognito windows. These usually discard cookies when you close the window.
- Turn on a privacy signal. Some browsers and extensions send a Global Privacy Control signal that businesses like us read as an opt-out.
One trade-off worth knowing: if you block all cookies, including essential ones, parts of this and other sites may stop working, like staying logged in or remembering a preference. The Federal Trade Commission publishes plain consumer guidance on online tracking and your choices at the FTC consumer page on how sites collect and use your information.
Third-party pixels
Marketing pixels are set by other companies whose code we load on our pages, such as ad networks and social platforms. Because the same pixel runs on many sites, the company behind it can sometimes recognize your device across those sites. That is what people mean by cross-site tracking.
Here is how we keep that in check:
- Outside Europe and Brazil, the United States included, the banner works as a notice. Marketing pixels load by default and stop as soon as you turn them off or your browser sends a Global Privacy Control signal. If your device uses a time zone in Europe or Brazil, they wait until you accept.
- If your browser sends a Global Privacy Control signal, we treat it as an opt-out and do not fire those pixels, even if you accepted marketing before.
- Each third party runs under its own privacy policy. We cannot control what they do with data once it reaches them, which is the honest limit here.
How we handle the personal data behind all of this, including what we collect and your wider rights, lives in our Privacy Policy.
Changes and contact
We update this policy when we add or drop a cookie, change a vendor, or when the law shifts. The date at the top tells you the current version. If a change is significant, we will surface it in the banner so it is not buried.
Privacy and legal contact
Questions about cookies, consent, or your data? Write to info [at] feedback-studios.com. A real person answers, in English or Spanish, usually within one business day. You can also reach us through the contact page.
For the rest of the legal set, including how we process data, the terms you agree to, and accessibility, see the Terms of Service and the links below.