Short answer: Google’s policies require anyone who runs your ads to tell you their fees in writing, report Google’s exact costs and avoid promises like first place. On top of that, keep the Google Ads account in your name.
What a Google Ads expert does for you
An expert or an agency plans, builds and runs your campaigns: keywords, ads, bids and the conversions they measure. Most of the work happens inside your Google Ads account, through access that you approve. Our guide to manager accounts explains how an agency links to it.
Google calls them third parties: the people who buy and manage advertising on their clients’ behalf. It has a set of policies for them, and those policies tell you what to ask.
What Google requires of anyone who runs your ads
Google asks third parties to be honest and transparent about their company, services, associated costs and expected results.
When they share Google’s cost data with you, it must be the exact amount Google charged, without their own fees. If they charge a management fee, they must tell new customers in writing before the first purchase and show it on every invoice.
When their terms with Google require a monthly report, it must include costs, clicks and impressions for your account. Google also accepts letting you sign in to your own account to see that data.
They must also give you your Google Ads customer ID when you ask. Google wants you to be able to contact it directly if you have concerns about a third party.
Promises Google does not allow
Third parties must not misrepresent their relationship with Google. Google’s examples include falsely claiming a status such as Google Partner, a special relationship with Google, or exclusive discounts and premium ad placements through Google.
They must not use false or unrealistic claims either, especially results that are improbable or can’t be guaranteed. Google lists guaranteed top placement, ads that show at all times and unlimited clicks among them.
Another example on Google’s list is implying that costs depend on how many keywords you choose. Our article on Google Ads for small business explains how Google charges.
Questions to ask before you sign
Ask them in writing and keep the answers:
| Ask | Why it matters | A good answer |
|---|---|---|
| What is my Google Ads customer ID? | Google requires third parties to give it to you when you ask | The ID, in writing |
| What do you charge apart from the ad spend? | A management fee must be told in writing and shown on invoices | A written fee, separate from Google’s charges |
| Will I see what Google charged? | Cost data must be the exact amount Google charged, without fees | Google’s exact costs, or access to your account |
| What will the monthly report show? | When Google’s terms require one, it includes costs, clicks and impressions | At least costs, clicks and impressions |
| Can you guarantee first place? | Google forbids guaranteed top placement and improbable results | No |
| What is your relationship with Google? | Google forbids claiming a status or special relationship without authorization | Only what you can check |
Based on Google’s third-party policies, read November 5, 2026.
How to hire a Google Ads expert
- Write down what you want from the ads, such as calls, forms or sales.
- Ask each candidate the questions above, in writing.
- Make sure the Google Ads account is in your name, and ask for its customer ID.
- Get the management fee in writing, separate from the ad spend.
- Agree on what the monthly report will show and how you’ll see Google’s costs.
- Ask for conversion tracking to be set up before the ads spend money, so results can be measured.
- Walk away from anyone who guarantees first place or results, or offers a special deal with Google.
What our own pages promise
On November 5, 2026, we read our own pricing page, terms of service and results and earnings disclaimer, as any visitor can.
The pricing page says “You own every account” and “Ad spend goes to Google and Meta, not to us.”
The terms of service add “The files and accounts are handed to you.” They also say “You can cancel with the notice stated in your order.”
The disclaimer says “Feedback Studios does not guarantee any specific result from our work or from anything published on this site.”
Those lines keep Google’s charges apart from ours and promise no specific result.
Before you sign
- The account is in your name, and you have its customer ID.
- The fee is in writing and separate from the ad spend.
- You know what the monthly report will show.
- You can see Google’s exact costs, in a report or in your account.
- Nobody promised first place, unlimited clicks or a special deal with Google.
- Conversion tracking is part of the setup.
RememberAsk what Google charged, what they charge and for your customer ID, and keep the account in your name. A guarantee of first place is a claim Google’s policies forbid.
Our Google Ads service works in accounts that stay in your name. Write to us through the form or on WhatsApp. For what agencies charge, see our PPC management pricing article.
Quick answers about hiring a Google Ads expert
What does Google require from someone who runs my ads?
Honesty and transparency about their company, services, costs and expected results. When they share cost data, it must be the exact amount Google charged, without their fees, and any management fee must be told to you in writing.
Can a Google Ads expert guarantee first place?
No. Google’s policies forbid third parties from guaranteeing top placement in Google Ads or in organic results. Ads that show at all times and unlimited clicks are on the same list.
What does a Google Partner claim prove?
Google forbids third parties from falsely claiming a Google program status, such as Google Partner, or a special relationship with Google. If someone makes that claim, ask how you can check it before you rely on it.
What should the monthly report show?
When the third party’s terms with Google require a monthly report, it must include costs, clicks and impressions for your account. Google also accepts giving you access to your own account to see that data.
Why ask for my Google Ads customer ID?
It identifies your account, and Google requires third parties to give it to you when you ask. With it, you can contact Google directly if you have concerns about the agency or expert who runs your ads.
Sources
Read on November 5, 2026. Google Ads policies: About Google third-party policies, Transparency requirements and False, misleading, or unrealistic claims. Our case: our pricing page, terms of service and results and earnings disclaimer, read on November 5, 2026.