Short answer: To change your business hours on Google, open your Business Profile, select Edit profile, then Hours, and edit the days of a normal week. Holidays and one-off days go in Special hours, so your regular week stays as it is. Delivery, takeout or pickup times go in More hours.
Google reviews your edits before they show. If the new hours don’t appear yet, or appear changed by someone else, see who else can change your hours.
Change your regular hours
Your regular hours are the ones customers can count on in a normal week. You need to be signed in to the Google Account linked to the profile. Google lets an unverified profile edit a few fields, hours among them, though some businesses have to verify before any change. Our guide on verifying your profile covers the rest.
On a computer
- Open the editor. On your Business Profile, choose Edit profile and then Hours.
- Turn hours on. In the “Business hours” section, next to “Hours”, select Edit and choose Open with main hours.
- Mark the open days. Check the box next to each day you open, and leave the days you’re closed unchecked.
- Set the times. Pick the opening and closing time of each day from the dropdowns, then click Save.
On a phone
On your phone, the Google Maps app has the same editor: tap Business in the bottom right corner, then Edit profile. The hours are in the same place as on a computer. When you finish, tap Save.
Lunch breaks, 24 hours and past midnight
- A break in the day. Create two entries for the same day. Say you open on Saturday from 9 AM to 2 PM and again from 5 PM to 10 PM. Set the first pair of times, click Add hours, then set the second pair and save.
- Open 24 hours. On each day you never close, click Opens at, then 24 hours, and save.
- Past midnight. Google’s bulk upload guide puts late hours on the day they begin: a Friday from 6 PM to 2 AM belongs to Friday, not to Saturday.
- No hours at all. If you don’t want hours on the profile, choose Open with no main hours and save.
That last option fits some businesses better. Google’s guidelines say businesses that work only by appointment, or whose times change with each activity, shouldn’t give hours. Its examples are hotels and motels, schools, movie theaters, airports and transport services, and event venues.
After you save
Google says an edit usually takes up to 10 minutes to review, and sometimes up to 30 days. Meanwhile it shows as pending. Our guide on changing your business name explains each status an edit can get.
Once the change goes through, your profile shows a message confirming the recent update. On phones, the Updates tab also gets a post saying you changed your hours. You can edit that post to add details, or delete it to remove both the post and the message. Our guide to Business Profile posts shows how.
Sources: Google Business Profile Help on editing business hours, editing the profile, what happens to edits, the bulk upload spreadsheet, and the guidelines for representing your business. Read October 24, 2026.
Special and holiday hours
Special hours replace your regular hours on chosen dates and leave the regular week alone. Google sees three uses for them: holidays, special events and other exceptional days. They cover a change of hours or a closure of up to 6 days in a row. For 7 days or more, or with no date to reopen, Google says you should mark the business temporarily closed instead. Google’s help on marking a business closed draws the line at more than 7 days, so for a closure of exactly one week either option works.
- Go to the hours. From your Business Profile, choose Edit profile and then Hours.
- Open special hours. In the “Business hours” section, next to “Special hours”, select Edit.
- Pick the date. Select Review to confirm a date Google suggests, Add a date for one of your own, or an existing date to change it.
- Set the day. If you’re closed, leave the “Closed” box checked. If you open, uncheck it and enter the times. For two sets of times, select More, then Add hours.
- Save. Select Save. The dates then appear under “Special hours” in the editor.
To undo a date, select Delete next to it if it was a closed day, or More, then Remove day, if it had hours.
Two details are easy to miss. Special hours only show when the profile is set to Open with main hours, so a profile with no main hours won’t display them. And one set of special hours can’t run longer than 24 hours: a night that runs into the next afternoon is split into a set that ends at midnight and a set that starts at midnight.
Holidays: set them ahead
Google keeps a list of public holidays for each country. On those dates, your profile may show a warning telling people your hours might differ. Google’s answer is to set special hours for those dates in advance, so customers see your real times. It recommends confirming them even when you keep your usual times.
For the United States, Google’s list includes Thanksgiving on November 26, 2026 and Black Friday on November 27. It also has Christmas Eve and Christmas on December 24 and 25, New Year’s Eve on December 31, and New Year’s Day on January 1, 2027. The list also has state holidays, such as Good Friday in Florida.
Sources: Google Business Profile Help on special hours and on holidays on Google. Read October 24, 2026.
More hours by service
More hours are separate times for a service inside your opening hours. Google’s examples are delivery, takeout, drive through, pickup, happy hours and senior hours. A restaurant open from 6 AM to 9 PM could add happy hours from 5 PM to 8 PM and takeout from 10 AM to 6 PM.
- Go to the hours. From your Business Profile, choose Edit profile and then Hours.
- Pick a type. Under “Add more hours”, choose the kind you want, such as “Drive through”.
- Set it. Select the days and times that apply, and click Save. Each type is set on its own.
More hours stay hidden until you set regular hours, and Google wants them to sit within your main hours. Its help doesn’t say which types each category gets. The editor shows the ones open to you under “Add more hours”.
Which hours count as your main hours
When a business runs several schedules, Google’s guidelines say which one goes in the main hours:
- Restaurants. The hours when diners can sit down and eat. Otherwise takeout, then drive through, and delivery as a last resort.
- Banks. Lobby hours if possible, otherwise drive through hours.
- Car dealerships. Car sales hours. If new and pre-owned sales keep different hours, use the new car hours.
- Gas stations. The hours of the pumps.
- Storage facilities. Office hours, otherwise front gate hours.
A seasonal business sets its regular hours while the season runs and adds special hours for the exceptions. Off-season, Google points to the temporarily closed status.
Sources: Google Business Profile Help on More hours, special hours and the guidelines for representing your business. Read October 24, 2026.
If others edit your hours
You aren’t the only source for your hours. People on Google Maps can suggest an edit to a place’s hours. Google also gathers information from user reports and licensed content and may update your profile when those sources say it’s out of date.
Google’s updates show in blue in the profile editor, and some user suggestions reach you first, with 4 days to accept or reject them. If the hours Google shows are wrong, edit them and save. Our categories guide explains how to review a change made by Google in more detail.
Calls and texts from Google about your hours
Google may call, text or send a WhatsApp message to the phone number on your profile to confirm details such as your hours. Your answers are added to the profile on your behalf, marked “Pending” and reviewed, which can take up to 5 business days. Where the feature is available, select Edit profile, then Collected info, to see what Google collected this way and delete an item.
Google never asks for payment, card details or passwords in these calls. Someone asking for money to keep your business on Google isn’t calling from Google.
To stop them, verify the profile and select More, Business Profile settings, then Advanced settings. Under “Google automated calls and text messages”, turn off Keep your profile up to date. You may still get the odd manual call from Google to confirm your details.
RememberRegular hours are your normal week, special hours are dated exceptions and More hours are services within your opening times. Set holiday hours before the holiday, keep the profile on Open with main hours, and check the editor for changes you didn’t make.
Before a holiday or a change of schedule, check:
- The profile is on Open with main hours, or special hours won’t show.
- Each holiday you open or close on has its own special hours.
- Closures longer than a week use the temporarily closed status.
- Late nights sit on the day they begin.
- Delivery or pickup times fit inside your main hours.
- No blue text or pending update you didn’t expect.
Hours are only one item of a complete profile. Our checklist on how to rank higher on Google Maps covers the rest.
Sources: Google Maps Help on editing place information, and Google Business Profile Help on Google updates and on automated calls and texts from Google. Read October 24, 2026.
Quick answers
Why does my profile say my hours might differ?
Google can show that warning on the public holidays in its list for your country. It tells customers your normal times may not apply that day. Google’s fix is to set special hours for the date in advance. It suggests doing it even if you keep your usual times, so customers know the hours are right.
Why don’t my special hours show on Google?
Check the status first. Special hours only show when the profile is set to Open with main hours, so a profile set to Open with no main hours hides them. Then check the review: like any edit, new special hours can stay pending for a while before customers see them on Search and Maps.
Google called my business to ask about our hours. Is that real?
It can be. Google uses automated calls, texts and WhatsApp messages to confirm details like hours, and the update stays pending for review. It never asks for money, card details or passwords. If a caller does, it isn’t Google. You can turn these calls off in the profile’s Advanced settings.
My restaurant has dine-in, takeout and delivery. Which hours go first?
Dine-in. Google’s guidelines ask restaurants to use the hours when diners can sit down and eat as the main hours. Without dine-in, use takeout, then drive through, and delivery only as a last resort. The other services can then go in More hours, inside those main hours.
I only see clients by appointment. Should I list hours?
Google’s guidelines say businesses that work only by appointment shouldn’t give hours. In the hours editor you can choose Open with no main hours, so the profile shows no times. Keep in mind that special hours then won’t display either, since they need the profile set to Open with main hours.
Want someone to keep your profile current?
Our local SEO service looks after your Google Business Profile every month, along with your reviews, listings and website. The profile gets 4 posts a month, and every review gets a reply. Miami businesses have their own page: local SEO in Miami.
Sources
- “Edit your business hours”, Google Business Profile Help, read October 24, 2026.
- “How to set Special hours”, Google Business Profile Help, read October 24, 2026.
- “How to set More hours”, Google Business Profile Help, read October 24, 2026.
- “About holidays on Google”, Google Business Profile Help, read October 24, 2026.
- “Edit your Business Profile”, Google Business Profile Help, read October 24, 2026.
- “Understand what happens to your Business Profile edits”, Google Business Profile Help, read October 24, 2026.
- “Guidelines for representing your business on Google”, Google Business Profile Help, read October 24, 2026.
- “Create a bulk upload spreadsheet for Business Profiles”, Google Business Profile Help, read October 24, 2026.
- “Understand Google updates on your Business Profile”, Google Business Profile Help, read October 24, 2026.
- “About automated calls and texts from Google to your business”, Google Business Profile Help, read October 24, 2026.
- “Edit place information in Google Maps”, Google Maps Help, read October 24, 2026.