Miami-Dade County
SEO in Miami for a market that searches in two languages.
67% of Miami-Dade residents age 5 and over speak Spanish at home, yet in every trade we measured, most searches were in English. SEO in Miami starts by finding where your trade sits between those two facts.
- LawyersMiami-Dade:26.4%United States:14.0%
- VeterinariansMiami-Dade:22.9%United States:6.9%
- AccountantsMiami-Dade:22.0%United States:3.8%
- MechanicsMiami-Dade:16.7%United States:8.2%
- DentistsMiami-Dade:14.0%United States:4.7%
- Hair salonsMiami-Dade:14.0%United States:4.7%
- Car insuranceMiami-Dade:11.9%United States:1.8%
- PlumbersMiami-Dade:5.6%United States:0.8%
- RestaurantsMiami-Dade:4.7%United States:1.0%
- Real estate agentsMiami-Dade:0.5%United States:0.3%
Language
Spanish at home, mostly English in the search bar
- 1,799,905people in Miami-Dade speak Spanish at home, 67% of everyone age 5 and over
- 898,816of them speak English less than “very well”, about half
- 13.9%is the share that speaks Spanish at home in the whole country
The census leaves no doubt about the language at home. The searches add a second fact: even for lawyers, the trade with the most Spanish in our chart, about 3 in 4 searches were in English.
Spanish still weighs more here than in the rest of the country. In every trade in the chart, the Spanish share in Miami-Dade runs above the national one, up to seven times higher for plumbers. A Miami business needs both languages on its profile and its site, weighted by its own trade.
Source: U.S. Census Bureau, American Community Survey 2024 1-year estimates, table C16001, released September 11, 2025.
Neighborhoods
Some trades get searched by neighborhood, others almost never
Searches a month in Miami-Dade that pair a trade with a neighborhood, such as “plumber hialeah”.
For a restaurant, the neighborhood is part of the search. For a lawyer, almost nobody types one. We name the neighborhoods your trade uses on your profile and your pages. A page of its own goes to an area only when it has searches and facts of its own.
Google’s spam policies list pages aimed at specific cities that funnel visitors to one page as doorway abuse.
Restaurants
Brickell 14,800 · Doral 12,100 · Coral Gables 9,900 · Miami Beach 8,100
Dentists
Homestead 1,000 · Hialeah 720 · Brickell 720 · Kendall 590
Hair salons
Coral Gables 720 · Miami Beach 590 · Doral 480 · Kendall 390
Plumbers
Hialeah 390 · Miami Beach 320 · Doral 260 · Homestead 260
Auto repair
Hialeah 50 · Homestead 40 · Doral 20 · Coral Gables 20
Lawyers
Coral Gables 50 · Hialeah 20 · Kendall 10 · Miami Beach 10
Sources: Google Keyword Planner, Miami-Dade County, read October 4, 2026; Google Search Central, “Spam policies for Google web search”.
Competition
How many businesses you compete with in Miami-Dade
They all compete for the same searches near your customers. On the map, Google weighs distance, relevance and prominence. A business can work on the last two: its profile, its reviews, its listings and its pages.
Establishments with paid employees in 2023. Owners who work alone are not counted, so there are more on the street.
That method works the same in any city, and it has a page of its own.
Local SEO- Restaurants
- 4,448
- Law offices
- 4,083
- Real estate offices
- 2,543
- Insurance agencies
- 1,628
- Dental offices
- 1,543
- Plumbing and air-conditioning contractors
- 1,046
- Beauty salons
- 970
- CPA offices
- 816
- Auto repair shops
- 599
- Veterinary services
- 247
Source: U.S. Census Bureau, County Business Patterns 2023, Miami-Dade County, released June 26, 2025.
Working with us
Hiring for SEO in Miami
Google’s advice on hiring an SEO warns that nobody can guarantee a first place in its results, and suggests asking about experience in your city. Ours: we have worked from Miami since 2021, and we formed Feedback Studios LLC in Florida in 2023.
Owners here look for SEO help in English: about 1,600 searches a month in Miami-Dade for terms like “seo services” and “seo company”, against 60 for “agencia seo”, “posicionamiento seo” and “posicionamiento web”. Their customers, as the chart shows, use both languages.
Pedro Galindez
Founder
Rodrigo Martin
Founder
- Based in
- Miami, since 2021
- Company
- Feedback Studios LLC, Florida, 2023
- Languages
- English and Spanish, same price
- From
- $1,500.00 a month on Starter, no setup, month to month
- Sales tax
- Added to the invoice where Florida applies it
Sources: Google Search Central, “Do you need an SEO?”, read October 4, 2026; Google Keyword Planner, Miami-Dade County.Read Google’s advice
Google only shows a page in an AI answer if it can crawl and index it, which makes the technical base the first job.
Technical SEOQuestions
What Miami owners ask about SEO
How much does SEO cost in Miami?
With us, from $1,500.00 a month for one location on the Starter plan, with no setup and month to month. Growth and Pro cost more; we give you their price on the call. Where Florida applies sales tax, it goes on the invoice.
Is SEO worth it for a small business?
It is when people search for what you sell where you sell it. That is why we start from your trade’s searches in Miami-Dade, in both languages, before we propose a plan.
How long does SEO take?
We don’t promise a date. Google has to crawl and index each change, which it says takes from a few days to a few weeks, and the map moves with distance, relevance and prominence. Your monthly report tracks up to 15 searches so you can see it move.
Do I need my website in Spanish?
If your trade has Spanish searches and you can serve those customers in Spanish, yes. In Miami-Dade, the Spanish share ran from 0.5% to 26.4% across the trades in our chart, so the answer depends on yours.
Next step
See your trade’s numbers for Miami
On a 20-minute call we look at your trade’s searches in Miami-Dade, in both languages, and tell you which plan fits.
Marketing audit: $500.00, credited in full if you sign a plan within 30 days: against the setup or, if it has none, the first month. The 20-minute call is free.