Maricopa County
SEO in Phoenix on the calendar of the heat.
In Maricopa County, searches for AC repair climb from 2,400 a month in December and January to 12,100 in August. Google takes days to weeks to pick up a change on a site, so a business that lives on the summer has to start its SEO before the heat.
- September 20258,100
- October6,600
- November2,900
- December2,400
- January 20262,400
- February2,900
- March6,600
- April4,400
- May6,600
- June8,100
- July9,900
- August12,100
Desert searches
Searches that run high in the desert
Some searches come from here far more often than the population would suggest. With 1.37% of the country’s residents, Maricopa County types one in eight US searches for scorpion pest control and one in nine for misting systems.
If you sell one of these services, your season and your words are local. Your profile, your posts and your pages should use them before the peak arrives.
Scorpion pest control
average 1,000 · peak 1,600, August to October · county share of the US total 12.3%
Misting systems
average 480 · peak 1,000, June · county share of the US total 10.9%
Pool repair
average 590 · peak 1,300, September and October · county share of the US total 7.3%
Pool service
average 1,600 · peak 3,600, September and October · county share of the US total 7.2%
Evaporative cooler repair
average 140 · peak 260, March and July · county share of the US total 4.8%
Sources: Google Keyword Planner, Maricopa County and United States, average and monthly searches over the last 12 months, read October 5, 2026; U.S. Census Bureau, Population Estimates, Vintage 2025.
Timing
When the work has to start
- 5.0 timesmore AC repair searches in August than in December or January in Maricopa County
- 4.1 timesthe same swing for the whole country
- Marchthe month the climb starts, from 2,900 searches in February to 6,600
Google says crawling a page after a change can take anywhere from a few days to a few weeks. A Business Profile, for its part, gathers its reviews and posts month by month.
Our reading: for a business that lives on the summer, the SEO work belongs to the low months, December to February. That way the profile and the pages are ready when searches climb in March.
Sources: Google Keyword Planner, Maricopa County and United States, read October 5, 2026; Google Search Central, “Ask Google to recrawl your website”.Read Google’s page
Google Business Profile
Hours that follow the season
Some Valley businesses open or close with the season. Google’s guidelines say how to show it without breaking the profile.
A business that opens only part of the year can also say so in its description.
- In season
- Your regular hours are the ones you keep during the season
- Holidays and events
- Special hours for holidays, temporary closures or events, without touching the regular ones
- Off season
- You can mark the business as temporarily closed, and set the regular hours again when you reopen
Source: Google Business Profile Help, “Guidelines for representing your business on Google”, seasonal hours, read October 5, 2026.Read Google’s guidelines
The Valley
Growth went west, searches still lean east
From 2020 to 2025, Buckeye grew 34.3%, Goodyear 28.2% and Surprise 21.4%: three of the ten fastest-growing US cities over 100,000. Chandler and Scottsdale grew 0.5% each.
The searches have not caught up. “Dentist chandler” gets 4,400 a month and “dentist buckeye” 90. And nobody types the valley: a trade plus “east valley” or “west valley” stays at 10 searches a month or fewer.
What we do on your profile, reviews and listings every month is on the method page.
Local SEOChandler
dentist 4,400 · hair salon 1,000 · growth since 2020 +0.5%
Phoenix
dentist 2,900 · plumber 2,900 · growth since 2020 +3.3%
Scottsdale
hair salon 1,900 · plumber 880 · growth since 2020 +0.5%
Mesa
plumber 1,600 · auto repair 1,000 · growth since 2020 +1.5%
Tempe
auto repair 1,600 · dentist 1,300 · growth since 2020 +2.8%
Surprise
dentist 1,600 · hair salon 880 · growth since 2020 +21.4%
Goodyear
dentist 590 · hair salon 590 · growth since 2020 +28.2%
Buckeye
restaurants 2,400 · dentist 90 · growth since 2020 +34.3%
Sources: Google Keyword Planner, Phoenix, AZ region, searches a month for each trade with the city name, read October 5, 2026; U.S. Census Bureau, Population Estimates, Vintage 2025.
Questions
Phoenix businesses ask about timing and trades
When should a summer business in Phoenix start SEO?
Before the climb. In Maricopa County, AC repair searches sit at 2,400 a month in December and January and reach 6,600 in March. Pages and profile changes need days to weeks to be crawled, so winter is the time to do the work.
Is SEO worth it for an HVAC company in Phoenix?
An ad at the top for “ac repair near me” in Maricopa County costs $62.78 to $150.00 per click, according to Keyword Planner. A call from the map has no click cost. SEO with us starts at $1,500.00 monthly on Starter, setup included at no charge, and you can stop it with 30 days’ written notice; sales tax is added.
Do you do SEO for pool service companies?
Yes. Pool searches here run on their own calendar: “pool service” peaks at 3,600 a month in September and October and drops to 720 in February. The county makes 7.2% of all US searches for it, so the season and the place belong in your pages.
Should Scottsdale get a page of its own?
If you serve it, yes: people search it by name. “Hair salon scottsdale” gets 1,900 a month and “hair salon phoenix” 1,300, and restaurant searches name Scottsdale more often than Phoenix, 27,100 to 22,200. Write that page with Scottsdale’s own figures.
Pedro Galindez
Founder
Rodrigo Martin
Founder
Next step
Tell us when your phone rings most
We work from Miami, inside your Google profile and your site. In 20 minutes we look at your trade’s month-by-month searches in Maricopa County and tell you which plan fits and when to start it.
Marketing audit: $500.00, credited in full if you sign a plan within 30 days: against the setup or, if it has none, the first month. The 20-minute call is free.