Cosmetic surgery clinics · SEO
SEO for cosmetic surgery clinics and plastic surgeons, on Google and in AI answers.
For a cosmetic surgery clinic, SEO starts with a page for each procedure that patients and Google can trust. Then come a Google profile for the clinic and each surgeon, and reviews handled within the rules. We write it in English and Spanish, from $1,500.00 a month.
Which procedure pages to write first
Procedure
Searches a month in the Miami area
Done in the US in 2025 (ASPS)
Liposuction
“lipo miami” 320
317,196
Breast augmentation
“breast augmentation miami” 480
304,234
Tummy tuck
“tummy tuck miami” 210
173,251
Breast lift
“breast lift miami” 140
156,131
Eyelid surgery
“blepharoplasty miami” 110
118,978
American Society of Plastic Surgeons, 2025 Procedural Statistics; Google Ads Keyword Planner, average monthly searches in the Miami-Fort Lauderdale area. Read November 6, 2026.
Your procedure pages
Google holds a surgery page to a higher bar
Google’s rater guidelines put health topics in a group they call Your Money or Your Life, and hold those pages to very high quality standards. Trust weighs most: a page that seems expert but can’t be trusted still rates low.
For medical information, raters check the reputation of the site and of whoever wrote it, and whether the content agrees with expert consensus. Google’s own guide asks for accurate authorship, such as a byline.
Florida adds its own rules. A physician may say board-certified only with recognition from a board the state accepts, and an ad that mentions a specialty certification has to name the board.
What each procedure page carries
The surgeon who performs it, by name, with the board that certifies them
Who the procedure suits, how recovery goes and the risks, as the surgeon explains them
The price range or the financing, if the clinic publishes them
The questions patients ask before booking, answered in a sentence each
The surgeon’s review before anything goes live
The list is ours, built on those rules. The surgeon approves every claim, because Florida holds the physician responsible for the advertising used to bring in patients.
Google Maps
One Google profile for the clinic, one for each surgeon
Google treats doctors as individual practitioners, so each surgeon can have a Business Profile of their own. When several surgeons see patients at one location, the clinic gets its own profile, separate from theirs.
A surgeon’s profile carries only their name, with a title such as Dr. or MD if they like. It never carries the clinic’s name, and one surgeon doesn’t get a profile for each specialty.
A surgeon who is the only one seeing patients at a branded clinic shares one profile with it, named “Clinic: Surgeon”. We set up and look after these profiles as part of the plan.
Reviews
Reviews within the rules of Google, the FTC and HIPAA
Google’s rules for Maps ban paid reviews and any incentive for posting one, such as a discount. They also ban asking only happy patients, and pressing anyone to review while they are still at the clinic.
Since October 21, 2024, an FTC rule makes it illegal to reward reviews that express a set opinion, good or bad. It also covers reviews by staff that hide the connection, and threats used to remove a bad review.
Replies carry their own risk. Federal regulators settled with a dental practice for $23,000 in 2022 and with a New Jersey health center for $30,000 in 2023, over replies to reviews that disclosed patient information.
So we ask every patient the same way, after the visit, with no reward. Our replies thank the reviewer and invite them to call, and never confirm that someone is a patient.
AI answers
What AI answers cite when a patient asks
On November 6, 2026 we asked Gemini and Claude 12 questions a patient might ask about cosmetic surgery in Miami, six in English and six in Spanish.
The source an AI quotes is usually a clinic’s or a surgeon’s own website. Google says its AI Overviews and AI Mode may run several related searches across subtopics to build one answer.
For a patient, those subtopics are the price, the recovery, the surgeon and the risks. A procedure page that answers each one in its own section gives an AI something to quote.
Spanish questions get Spanish answers, so we write both versions of each page ourselves. We also keep your facts the same on your site, your Google profile and your directory listings.
24 answers, read on November 6, 2026
- Answers that cite a clinic’s or a surgeon’s own website
- 22 of 24
- Sites cited, all answers together
- 82
- Of those, clinic or surgeon websites
- 56
- Answers that cite RealSelf
- 7 of 24
Answers read through each company’s API with web search, as a user in Miami. The kinds of site are our reading of each address. Our page on AI search optimization covers what each AI crawler reads.
In Spanish
Patients who search in Spanish
In the Miami-Fort Lauderdale area, “cirujano plástico en miami” gets 90 searches a month and “cirujano plástico miami” 70, according to Keyword Planner.
A clinic that serves both needs each procedure page in both languages, written by people, with the same prices and the same surgeon. A Spanish visitor shouldn’t land on a translated page that names a different price.
Before and after
Patient photos need written permission
Under HIPAA, a clinic needs a patient’s written authorization before it uses their health information for marketing. Federal rules also list full-face photographs among the details that identify a patient.
Before-and-after photos raise one more question. The FTC reads a testimonial as a promise of typical results, so a result most patients won’t get needs the expected results stated next to it.
We publish a photo only with the patient’s signed authorization on file at the clinic, and with the note the surgeon approves.
Plans
What it costs
SEO Starter starts at $1,500.00 a month, with no setup and month to month. It covers your Google Business Profile with 4 posts a month, review replies and directory listings, fixes on up to 4 pages a month and a monthly report.
The final price depends on how many locations, languages and pages we cover, and you see it before we start. Growth and Pro cost more and do more; we walk you through them when you write to us.
Questions clinics ask about SEO
Can we put before-and-after photos on our website?
Yes, with care. HIPAA requires the patient’s written authorization before a clinic uses their health information for marketing, and full-face photos identify a patient. If the result isn’t typical, the FTC expects the usual results stated next to it. We publish only with the signed authorization on file.
Will FAQ markup show our answers as rich results in Google?
Probably not. Since August 2023, Google shows FAQ rich results only for well-known, authoritative government and health websites. You don’t need to remove the markup, Google says. We still write clear questions and answers, because patients read them and AI answers can quote them.
How should we reply to a negative review?
Without confirming that the person is a patient. Federal regulators settled with two health care providers in 2022 and 2023 over replies that disclosed patient information. Thank the reviewer, keep details out, and invite them to call the clinic so the conversation continues in private.
Does each surgeon need a separate Google profile?
When several surgeons see patients at one location, yes: each can have a profile with only their name, and the clinic keeps its own. A surgeon who is the only one at a branded clinic shares a single profile with it, named “Clinic: Surgeon”.
Do you work with clinics outside Miami?
Yes. We work from Miami and do the work at a distance, because SEO happens in your Google profile and on your website. For a clinic in another city, we check the searches made there before we recommend a plan, in English or Spanish.
Tell us about your clinic
Which procedures you want more patients for, and in which languages. We answer in English or Spanish.