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What we learn running campaigns, websites and content for local businesses, in English and Spanish.
Latest · Google Ads, Meta Ads
Google Ads vs Facebook Ads for a local business in Miami
Google reaches people who are already searching, and Facebook and Instagram reach them before they look. Which one to start with, what each one costs with the figures from our two cost articles, and when to use both.
Pedro Galindez · October 17, 2026
How much do Facebook ads cost in 2026? Costs by industry
A Facebook lead costs $27.39 at the median, from $12.30 to $61.56 depending on the industry. We cover what moves the price on Facebook and Instagram, a budget that teaches you something, and how to measure it.
SEO pricing in 2026: what each price buys
Two public surveys put the most common SEO retainer at $500.00 to $1,000.00 a month. What each budget buys in hours, what each part of the work includes, and when a price is too low to be safe.
Google Ads cost in Miami: what a click costs by industry (2026)
We read Google's own click prices for 12 industries in the Miami area. A click at the top of the page runs from $0.73 for a nail salon to $500.00 for an accident lawyer.
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