Branding · Miami · Bilingual
A brand, not just a logo, in two languages.
Logo, colours, fonts, voice and a guide your team can use without us, in English and Spanish. Agents explore the options. A person makes every brand decision. You own every file.
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- Primary
- Accent
- Signal
- Paper
- Ink
A sample sheet. Yours is built from your own strategy.
- You own every source file
- English and Spanish from the start
- Agents explore, a person decides
The brand system
Three parts that have to agree
A logo is one part. A brand works when identity, voice and visual language say the same thing, so a customer feels the same on your storefront, on your website and in an ad.
- Identity
- Name, logo and the idea behind them. It starts with what you want to be known for. A mark only works when it has something to carry.
- Voice
- How you sound: tone, tagline, the words you use and the ones you refuse. Two brands in one category sound different the moment they speak.
- Visual language
- Colour, type, photo style, icons and layout. The logo sets the key. The rest plays across your site, your social and your ads.
We write all three down in one guide, so the brand holds when we are not in the room.
How the work runs
Strategy comes before the drawing
The quickest way to waste a design budget is to open the design tool first. Growth and Pro start with a strategy session. Starter starts from the brief you give us.
- With you
Position
Who the brand is for, who it is not for, and the one thing you want to be known for. We test it against your real competitors.
- Agents and a director
Explore
Agents produce directions, layouts and colour options fast. The director picks the ones worth your time. Starter shows 3 logo concepts.
- With you
Refine
You react, we adjust. Two rounds of changes, so the work converges instead of circling.
- Us
Hand over
Final files in SVG, PNG and PDF, a written guide and every access in your name. Pro adds a launch kit and 60 days of support.
Machines are good at making more options. They are bad at knowing which one is right for your business, so they do not decide.
What you leave with
Every file, in your hands
A brand project should leave you with more than a logo PDF. You receive the editable source files, the full logo set, the fonts with their licence notes and a written guide, all in your accounts. If we part ways, the brand keeps working.
Not included in any plan. It goes through the U.S. Patent and Trademark Office, and it is a decision for you.
- Primary logo and secondary versionSVG, PNG, PDFStarter
- Mark and one-colour versionsSVG, PNG, PDFGrowth
- PaletteValues in the guideStarter
- FontsFiles and licence notesStarter
- Icons and photo styleDirection in the guideGrowth
- Brand guide, 1 pageFor your team and freelancersStarter
- Brand guide, 20 pages or morePositioning, voice and messages includedGrowth
- Brand bookThe full system in one documentPro
- Social kitProfile, cover and 6 post templatesStarter
- Stationery and email signaturesReady to useGrowth
- 6 ad templatesEnglish and SpanishGrowth
- Launch kitWeb pieces, 10 ad creatives in both languages, signage and print-ready filesPro
- Support60 days applying the brandPro
Two languages
Spanish is written, not translated
A brand that only works in English leaves out part of your market. We write the voice for both languages from the start. Tone, idiom and the form of address can differ, so each audience feels spoken to.
In Growth and Pro the strategy session covers positioning, voice and messages in English and Spanish. If you need a name or a tagline, Pro includes options.
- TaglineDone right the first time.Bien hecho a la primera.
- GreetingHi, how can we help?Hola, ¿en qué te ayudamos?
- TonePlain, warm, short sentences.Claro, cercano, frases cortas.
- AddressYou, never “the customer”.Tú o usted, según tu público.
- Never sayWorld-class solutionsSoluciones de clase mundial
Example only. Yours comes out of the strategy session.
Plans and price
Three projects, each one counted
Scope, weeks and price in writing before you start.
From $2,000.00 (project)
See plansStarter
Logo and palette2 to 3 weeksIncludes- 3 logo concepts and 2 rounds of changes
- Primary logo and a secondary version
- Palette and fonts
- A 1-page guide
- Social kit: profile, cover and 6 post templates
- Final files in SVG, PNG and PDF
Not includedName, strategy, stationery and photos.
Growth
Full identity4 to 5 weeksIncludes- Strategy session: positioning, voice and messages in English and Spanish
- Logo system: primary, secondary, mark and one-colour versions
- Palette, fonts, icons and photo style
- A guide of 20 pages or more
- Stationery and email signatures
- Social kit and 6 ad templates in both languages
- 2 rounds on each deliverable
Not includedPhoto and video, printing and trademark registration.
Pro
Brand and launch6 to 8 weeksIncludes- Everything in Growth
- Name and tagline options, if you need them
- A brand book
- Art direction for a half-day photo and video shoot in Miami-Dade
- Launch kit: web pieces, 10 ad creatives in both languages, signage and print-ready files
- 60 days of support applying the brand
Not includedPrinting, trademark registration, talent and locations.
Paid 50% at signing and 50% on delivery.
FAQ
Questions owners ask
What do brand identity and creative design include?
A logo and visual language, a written voice and a guide, plus the kits that put them to work: social, ads and, in Pro, a launch kit. Growth and Pro start with a strategy session on positioning. Starter covers the logo, palette, fonts, a 1-page guide and a social kit.
How does AI fit into the branding work?
Agents explore directions, generate layout and colour options and resize pieces across formats. A person owns the positioning, the final logo, the voice and any call that changes how people see you. The machine makes more options. The director chooses.
Do I own my logo and brand files?
Yes. You receive the editable source files, the full logo set, the fonts with licence notes, the colour values and the written guide, all in your accounts. If you leave Feedback Studios, the brand keeps working. Trademark registration is not included and goes through the U.S. Patent and Trademark Office.
How long does a branding project take?
Starter takes 2 to 3 weeks, Growth 4 to 5 and Pro 6 to 8. The strategy session at the start is what keeps the rest quick, because the visual choices stop being guesses.
Can you build a brand in English and Spanish?
Yes. Voice, messages and ad templates are written for both languages from the start, not translated at the end. Tone, idiom and the form of address can change between the two, so each audience feels spoken to.
What if I do not like the first concepts?
Starter includes 3 logo concepts and 2 rounds of changes. In Growth and Pro, each deliverable gets 2 rounds. You react to real work, and we adjust it.
Do you print materials or shoot photos?
Printing is not included in any plan. Pro hands over print-ready files and includes art direction for a half-day photo and video shoot in Miami-Dade. Talent and locations are not included. Starter and Growth do not include photo and video.
How much does branding cost?
From $2,000.00 as a project, paid 50% at signing and 50% on delivery. The plans page lists what each level includes.
Contact
Start your brand with a 20-minute call
We look at where your brand is today, what holds it back and whether you need a full identity or a focused refresh. You leave knowing which plan fits.
Marketing audit: $500.00, credited in full against a setup signed within 30 days. The 20-minute call is free.
- Phone
- (786) 220-5013
- Languages
- English and Español
- Based in
- Miami, FL