Short answer: Bing Places for Business is Microsoft’s free listing for your business on Bing search and Bing Maps. Sign in at bing.com/forbusiness, then import your Google Business Profile, claim the listing Bing already has, or create a new one. Verify it with a PIN, and allow 7 to 12 days for it to go live.
Bing rebuilt the tool in October 2025 and moved it from bingplaces.com to bing.com/forbusiness. Guides written before then may describe the old screens.
What Bing Places is
Microsoft describes Bing Places for Business as a free service where you claim an existing listing or add a new one, and control what customers see about you. The listing appears in Bing search results and on Bing Maps.
In its October 2025 announcement, Microsoft listed deeper integrations with Bing Maps and Copilot as work still to come. Don’t count on the listing feeding Copilot today.
Bing fills each local listing from many sources, and Bing Places is one of the main ones. Other sources can win when their data is fresher, for example when nobody has updated the Bing Places data for more than six months. Some of those sources show at the bottom of the listing, under “Data from”.
To start, you need an account. You can sign in with any of these:
- A Microsoft account, which you can create for free.
- A work account.
- A Google account.
- A Facebook account.
Every listing you claim or create is tied to the email you signed in with, so use one the business controls. If you sign in with Google or Facebook, Bing receives your email address, that account’s ID and your first and last name.
Sources: Bing Places for Business help (introduction, get started, manage your listing); Bing blog, “Introducing the New Bing Places for Business”. Read October 26, 2026.
Import it from Google
If your business already has a Google Business Profile, this is the fastest route. Bing copies the name, address, phone number, hours, photos and other available details into your account.
- Start the import. In your Bing Places account, select Import from your Google Business Profile.
- Pick how often to sync. Weekly, biweekly or monthly.
- Sign in to Google. Sign in to your Google Business Profile.
- Import. Bing shows the listings it detected. Import them.
If your business is already verified on Google, Bing verifies the imported listing automatically. It then goes through the usual publishing process, which typically takes 7 to 12 days. Meanwhile the dashboard may say Pending Publish, and the listing sometimes goes live on Bing before that status changes.
Microsoft lists these limits:
- All or nothing. You can’t pick which listings to import. Bing takes the eligible ones it finds in your Google account.
- Duplicates. Syncing can create duplicate listings, especially when Bing already has one for your business.
- Fields that don’t match. Categories and Google UTM tags may not sync exactly.
- Editing happens on Google. A listing linked to your Google profile can’t be edited directly in Bing Places. You change it in Google, and the next sync carries the change to Bing.
To stop syncing, open the menu at the top right, select Google Business Profile sync and clear the option to sync at regular intervals. That stops future syncs. It doesn’t unlink your Google profile, and Microsoft’s help doesn’t explain how to unlink it.
No Google profile yet? Our guide on adding your business to Google Maps covers creating one, and the one on verifying a Google Business Profile covers Google’s checks. A verified Google profile is what lets Bing verify the imported listing on its own.
Source: Bing Places for Business help, “Sync your Google Business Profile with Bing Places”. Read October 26, 2026.
Claim or create it by hand
Without a Google profile, or if you’d rather keep the two apart, you work in Bing Places itself:
- Sign in to Bing Places for Business.
- Search. Select the country, enter your business name and location, and click Search. If several results appear, pick the one at your address.
- Claim it if it exists. A listing nobody has claimed is yours to claim, and claiming starts verification.
- Create it if it doesn’t. Select Create a new business and enter your details.
If someone else already claimed the listing, you request access from them. And if your business moved, don’t claim the listing at the old address: create a new one at the new address and mark the old one as closed.
You can also start from Bing Maps. Search for your business name and full address, select the three dots next to the listing name, then Manage business, and sign in.
The required details are the name, address, phone number, website, hours, category and open or closed status. Bing checks them automatically against trusted outside data. A change that contradicts that data may not publish, or may be overwritten later.
Businesses that go to the customer
Plumbers, locksmiths, tutors and other businesses that serve people at their place can hide their address. Bing still needs a complete, real address for verification. It won’t take a P.O. box, or a mailing address you don’t work from.
- Select your listing and click Edit.
- In Basic details, make sure the address is complete and a category is selected.
- At the bottom, answer Are customers expected to visit your address? You can show the whole address or only your city and ZIP code.
- Under Service areas, add the cities, regions or ZIP codes you cover, up to 20, and save.
Chains and agencies
A chain can group all its listings with the group feature, then request bulk verify. Microsoft’s support team reviews the request, which should take 5 to 7 business days.
Agencies can register an agency account, which adds a bulk upload tool for up to 10,000 businesses at once and a dashboard with publishing status and performance. Verification still goes to each client, by email or postcard.
Sources: Bing Places for Business help (manage your listing, edit your listing, businesses without a physical store, data quality guidelines, agencies, frequently asked questions). Read October 26, 2026.
Verify the listing
Verification proves the listing is yours and protects it from changes by other people. Until it’s done, your updates don’t go live, and you may have only limited editing. Bing sends a PIN by one of four routes, and not every option shows for every business:
- Phone. Offered only if the existing listing already has the business phone number and nobody has edited it.
- Text message. Shown among the options once you claim a listing.
- Email. Check that you can open the email on your account. You change it in Basic details.
- Postcard. It usually takes 5 to 6 business days to arrive in the United States. Microsoft suggests waiting at least 12 days from the request before you contact support.
The PIN has six digits. If it doesn’t work, check:
- The account. Your agency or another person may have started verification from a different account. The PIN only works in that same account.
- The digits. Enter the six-digit PIN again, carefully.
- A new PIN. Ask for another one, or contact support.
If a postcard hasn’t arrived after a month, Microsoft sends you to your local post office to ask about delivery or pickup. If it still can’t be found, contact support.
Sources: Bing Places for Business help (manage your listing, frequently asked questions). Read October 26, 2026.
Why changes take days to show
Every new listing and every edit goes through a publish cycle. Bing checks your data against its other sources before it shows anything. In North America the typical cycle is 7 to 12 days, and up to two weeks elsewhere. Once you’re verified, the publishing ETA shows next to your Verified status.
Each edit resets that date, because every new version is sent for publishing again. So make your changes in one go, then wait for them to show on Bing before you touch anything else.
A listing linked to Google is the exception: you edit it on Google, and the change reaches Bing with the next sync, on a timing Microsoft says can vary. If the listing is still unpublished after 12 calendar days, contact support.
A listing marked Duplicate can’t be edited: Bing disables the editing panel. Claim the published listing instead, or request access from whoever owns it.
If you change your business name or move, Bing doesn’t want the old listing edited. You create a new one and mark the old one as closed. Our guide to changing your business name on Google covers that case on the other platforms too.
Sources: Bing Places for Business help (manage your listing, frequently asked questions). Read October 26, 2026.
What to fill in and keep updated
- Name. The one customers know from your branding. No words like “best” or “cheap” unless they’re legally part of the name, and no keywords added for search. A chain uses the same name at every location.
- Categories. Up to 10: one primary category for what you mainly do, plus up to nine more.
- Hours. Up to two time slots a day, or 24/7 if you never close.
- Phone and website. A working number and your own site, never a reseller’s or a partner’s. Social profiles go in their own section, not as the main website.
- Photos. Up to 100, at least 480 by 360 pixels, 10 MB per upload. Microsoft suggests two of the outside, some of the inside and some of your services. Tag each one (interior, exterior, logo): Bing says the tags help your images rank better.
- Services offered. The specific services you provide. If you sync with Google, they come over automatically.
- Announcements. Offers, events and other timely news. Not for permanent details such as your hours or description.
The contact details section (email, Facebook, Twitter, Yelp, TripAdvisor) isn’t published. Bing uses it to connect your listing with other data sources. With the October 2025 rebuild, Bing also launched a recommendation tool that suggests missing photos and details, such as your website link, hours or social links.
Sources: Bing Places for Business help (manage your listing, edit your listing, guidelines for photos, data quality guidelines); Bing blog, “Introducing the New Bing Places for Business”. Read October 26, 2026.
How Bing ranks local results
Microsoft ranks local listings on relevance, distance and popularity:
- Relevance. Whether your listing matches what the person searched for. Detailed business information helps the algorithm make that match.
- Distance. How far the business is from the person searching decides whether it appears at all.
- Popularity. Bing estimates it from web signals. More positive reviews and ratings on sites like Yelp and TripAdvisor make a listing more popular. So do more mentions across the web.
Bing also says your website’s SEO plays an important role in local ranking. Its advice for a listing that gets little traffic: complete and correct the Bing Places data, follow SEO best practices on your site, and list the business on trusted sites like Yelp and TripAdvisor.
Keep the name, address, phone and website the same everywhere. Bing compares what you submit with what search engines, websites and social networks say about you, and a detail that contradicts them may not publish.
RememberSign in at bing.com/forbusiness. If your Google Business Profile is verified, import it and Bing verifies the listing for you, but you’ll edit it on Google from then on. Otherwise claim or create the listing, verify it with a PIN, and give each change 7 to 12 days.
Before you call the listing done, check:
- You signed in with an email the business controls.
- There is one listing for the business, not a duplicate.
- The name, address, phone and website match your other listings.
- A primary category is chosen and the hours are current.
- The listing shows as verified, with a publishing ETA.
- You added photos of the outside, the inside and your services.
Sources: Bing Places for Business help (Bing ranking, introduction). Read October 26, 2026.
Quick answers
Is Bing Places for Business free?
Yes. Microsoft calls it a free Bing service: claiming, creating, verifying and editing a listing costs nothing. The sign-up page also shows an offer of Microsoft Advertising credit, but that’s a separate ad product with its own terms. You don’t need to advertise on Bing to have a listing there.
Do I need a Microsoft account to use Bing Places?
No. You can sign in with a Microsoft account, a work account, a Google account or a Facebook account. Whatever you choose, every listing you claim or create stays tied to that sign-in email. Pick one the business controls, so the listing doesn’t depend on an employee who might leave.
Why can’t I edit my listing after importing it from Google?
Because it’s linked to your Google Business Profile. Bing doesn’t allow direct editing of linked listings for now. Make the change on Google, and it reaches Bing at the next sync, weekly, biweekly or monthly as you chose. Turning sync off stops future syncs but doesn’t unlink the profile.
Can I use a P.O. box as my business address on Bing?
No. Bing doesn’t accept a P.O. box, or a mailing address where you don’t operate. If customers don’t come to you, enter your real address, then hide it and list up to 20 service areas. Bing keeps the address for verification, but the public listing shows your areas.
Will my Bing listing show up in Copilot?
Microsoft hasn’t said so. Its own pages place the listing in Bing search results and on Bing Maps. In its October 2025 announcement of the new Bing Places, Microsoft named deeper integrations with Bing Maps and Copilot as work still to come. Until Microsoft documents it, treat Copilot as a possible extra, not a reason to list.
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Sources
- “Introduction”, Bing Places for Business help, read October 26, 2026.
- “Get started”, Bing Places for Business help, read October 26, 2026.
- “Manage your listing”, Bing Places for Business help, read October 26, 2026.
- “Sync your Google Business Profile with Bing Places”, Bing Places for Business help, read October 26, 2026.
- “Businesses without physical store”, Bing Places for Business help, read October 26, 2026.
- “Data quality guidelines”, Bing Places for Business help, read October 26, 2026.
- “Agencies”, Bing Places for Business help, read October 26, 2026.
- “Bing ranking”, Bing Places for Business help, read October 26, 2026.
- “Frequently asked questions”, Bing Places for Business help, read October 26, 2026.
- Bing Places for Business home page, read October 26, 2026.
- “Introducing the New Bing Places for Business: Built for Business Owners, Powered by Research”, Bing blog, October 3, 2025, read October 26, 2026.
- “Add and manage your business listing”, Microsoft Support, read October 26, 2026.