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For Miami businesses

Content marketing in Miami in English, Spanish or both.

Content marketing in Miami is a monthly plan of posts, reels and articles for local customers. The first thing to decide is the language. Our plans start at $950.00 a month: 8 posts on Facebook and Instagram, no setup, month to month.

Speak Spanish at home and English “very well”
33.5%
Speak Spanish at home and English less than “very well”
33.5%
Speak only English
24.3%
Speak another language
8.7%

The two Spanish rows match because the groups are almost the same size: 901,089 and 898,816 people. Miami-Dade residents age 5 and over, by the language they speak at home. U.S. Census Bureau, American Community Survey 2024 1-year estimates, table C16001.

Language

The language changes from one city to the next

67% of Miami-Dade residents age 5 and over speak Spanish at home, and half of them say they speak English less than “very well”. Within the county, the share varies a lot: 91.9% in Hialeah, 51.8% in Miami Beach, 32.9% in Miami Gardens.

In Miami Gardens, 58.3% speak only English, the reverse of Hialeah. A business that sells in both places needs both languages, in different amounts.

Miami Beach and Coral Gables sit near the middle, with about half speaking Spanish at home. There, captions in both languages make the most sense. We base your first language mix on where your customers live and what you sell. From the second month, we adjust it to what they respond to.

The census asks about the language spoken at home. It says nothing about what people read on Instagram, so treat it as a starting point.

Language spoken at home, by cityShare of residents age 5 and over
  1. Hialeah
    Spanish:91.9%Only English:7.4%
  2. Doral
    Spanish:87.5%Only English:6.7%
  3. City of Miami
    Spanish:68.8%Only English:22.8%
  4. Homestead
    Spanish:61.2%Only English:31.2%
  5. Miami Beach
    Spanish:51.8%Only English:35.5%
  6. Coral Gables
    Spanish:51.6%Only English:39.3%
  7. Miami Gardens
    Spanish:32.9%Only English:58.3%
U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates, table C16001, released January 29, 2026. The county figure in the text comes from the 2024 1-year estimates.

Plans and prices

What goes out each month, and what it costs

Starter publishes about 2 posts a week on Facebook and Instagram. Half are reels we cut from clips you send, and half are designs or carousels.

Growth raises the pace to about 3 posts and 2 stories a week, adds TikTok and brings us to your business for 2 hours every month. Pro keeps that pace and adds articles for your site, email campaigns to your list and replies on your pages.

  • 8posts a month on Starter, 4 of them reels. $950.00 a month, no setup.
  • 12posts a month on Growth, plus 8 stories and a monthly shoot. Price on the call.
  • 4articles a month on Pro, with 2 email campaigns and weekday replies. Price on the call.

Extras: an extra article of 1,000 words costs $400.00, and the same article in the second language $150.00. A half-day content shoot is $1,400.00, for 25 photos and 6 vertical videos in 7 business days. Comments and messages, if you are not on Pro, cost $750.00 a month.

A post can carry both languages in one caption. On a web page, Google recommends one language: a different URL for each language version, and no side-by-side translations. So the second language of an article gets a page of its own.

All three plans run month to month, and you cancel with 30 days’ written notice. Prices do not include sales tax. Where Florida applies it, it is added to the invoice.

Sources: our pricing page; Google Search Central, “Managing multi-regional and multilingual sites”, read October 9, 2026.Read Google’s guidance

Step by step

From the calendar to the report, one month in Miami

Google’s guide to helpful content asks whether a piece shows first-hand expertise, such as having used a product or visited a place. Growth and Pro film at your business every month, so your posts show your own team and work.

Before the 25th

Next month’s calendar reaches you. You approve it, and any new offer, price or claim, before anything is published.

Shoot day

On Growth and Pro we spend 2 hours at your business, anywhere in Miami-Dade. On Starter you send us the clips.

Every week

Posts and reels go out on the approved dates, in the languages you chose. Reels carry captions on screen for viewers with the sound off. On Pro, 4 articles a month go up on your site.

Weekdays

On Pro we answer comments and messages on your pages from 9:00 AM to 6:00 PM, within 4 business hours, up to 300 a month.

End of the month

You get the monthly report. Growth adds a 30-minute call to go over it and Pro a 45-minute one. We use what each piece did in the next briefs.

Source: Google Search Central, “Creating helpful, reliable, people-first content”, read October 9, 2026.Read Google’s guide

Questions

Questions about content for a Miami business

What does a month of content cost in Miami?

Starter costs $950.00 a month with no setup. Growth adds a 2-hour shoot at your business every month, and Pro adds articles, email and replies; we give you their price on the call. All three run month to month. Prices do not include sales tax. Where Florida applies it, it is added to the invoice.

Should my posts be in English, Spanish or both?

Look at who buys from you. In Hialeah 91.9% speak Spanish at home, and in Miami Gardens 58.3% speak only English. On Starter you choose English, Spanish or both at the same price; Growth and Pro publish in both. After a month, your own results show which version gets answers.

Can Meta translate my reels instead?

In part. Meta AI translates and dubs reels between English and Spanish for free. Meta offers it to public Instagram accounts and Facebook creators with 1,000 followers or more, where Meta AI is available. Each one is labeled “Translated with Meta AI”, and viewers can turn it off. We write our captions in each language for its own reader.

Will Google penalize articles written with AI?

Not for using AI. Google warns that generating many pages without adding value may violate its spam policy on scaled content abuse. Its guidance on AI content also says to fact-check it by hand before publishing. Our AI agents draft each article, and a person checks every claim and approves it.

Do you come to my business to film?

Yes, anywhere in Miami-Dade. Growth and Pro include 2 hours at your business every month. On Starter you send us your clips and we edit 4 reels. A half-day content shoot costs $1,400.00 and delivers 25 photos and 6 vertical videos in 7 business days. Travel outside the county is not included.

Pedro Galindez

Pedro Galindez

Founder

Rodrigo Martin

Rodrigo Martin

Founder

Next step

Tell us where your customers live

In 20 minutes we look at your pages and your area, and tell you which plan and which mix of languages we would start with.

Marketing audit: $500.00, credited in full if you sign a plan within 30 days: against the setup or, if it has none, the first month. The 20-minute call is free.