Short answer: The vendors’ pages describe an AI receptionist as an AI service that answers a business’s phone calls, and they price it by talk minutes, customers or calls. The Federal Communications Commission (FCC) says calls made with AI-generated voices fall under the Telephone Consumer Protection Act (TCPA). It says they need the called party’s prior express consent, absent an emergency purpose or exemption. Its ruling speaks of outbound calls. Section 934.03(2)(d) of the Florida Statutes says it is lawful to intercept a wire, oral, or electronic communication when all the parties have given prior consent. That is what the pages said on November 13, 2026.
Before you read: This guide is based on the FCC’s ruling and proposal on AI voices in calls and the Florida Statutes. It also uses the product and pricing pages of Dialzara, Goodcall and Upfirst. We read them on November 13, 2026. It is general information, not legal advice.
What an AI receptionist does
Dialzara’s page says Dialzara is “a virtual receptionist service run by AI instead of a remote team”. It says the service “answers every call 24/7, books appointments, transfers urgent calls to you and sends you a summary of each conversation”. The page says appointment booking is on Business Pro and above.
Goodcall’s page describes its product as “An AI answering service and receptionist for your business”. It says the agent “answers the phones 24/7, and every caller gets a real conversation”.
Upfirst’s page says Upfirst is “the AI answering service that keeps your phone covered so you never miss a lead or leave a customer waiting”. It says Upfirst “checks your calendar while the caller is on the line and books an open time”.
The pages differ on whether the caller is told it is an AI. Dialzara’s page answers “Will callers know it’s an AI?” with “You decide whether the greeting says it’s an AI assistant”. Goodcall’s page says callers are told they are speaking with an AI assistant.
What the vendors charge
On November 13, 2026, Dialzara’s pricing page listed plans with included talk time and a rate per minute after it. Its lowest-priced plan was Business Lite: $29.00 a month for up to 60 minutes, then $0.48 a minute. The next was Business Pro: $99.00 a month for up to 220 minutes, then $0.45 a minute. The page lists higher plans too.
Goodcall’s pricing page, read the same day, says “No per-minute charges”. It counts unique customers. The page says a unique customer is “One phone number, once a month”. Its lowest-priced plan was Starter: $79.00 a month for 100 unique customers a month, then $0.79 each. The next was Growth: $129.00 a month for 500, then $0.26 each. The page lists higher plans too.
Upfirst’s pricing page, read the same day, prices by calls. Its lowest-priced plan was Starter: $24.95 a month billed monthly for 30 calls, with $1.50 per extra call. The next was Premium: $59.95 a month billed monthly for 90 calls, with $1.00 per extra call. The page lists higher plans too.
In our view, the pages count different things, minutes, customers and calls, so their prices cannot be compared until they are converted to one unit.
Calls an AI voice places
The FCC adopted a declaratory ruling on February 2, 2024 and released it on February 8, 2024 (FCC 24-17). In it, the FCC says it confirms that the TCPA’s restrictions on the use of “artificial or prerecorded voice” encompass current AI technologies that generate human voices.
The ruling says calls that use such technologies “require the prior express consent of the called party to initiate such calls absent an emergency purpose or exemption”. A footnote says that if these calls introduce an advertisement or contain telemarketing, the FCC’s rules require the caller to obtain the prior express written consent of the called party.
The ruling speaks of calls a caller initiates. It says its requirements apply to “any AI technology that initiates any outbound telephone call using an artificial or prerecorded voice to consumers”.
In its proposal, FCC 24-84, adopted August 7, 2024 and released August 8, 2024, the FCC says “The TCPA’s requirements do not extend to technologies used to answer inbound calls”. It is a proposal. On November 13, 2026, the FCC’s list of documents for that docket, CG Docket No. 23-362, showed 5 documents, and none is dated after October 24, 2024.
Some pages list features that go beyond answering calls. Dialzara’s pricing page lists “outbound voice, SMS, and website chat add-ons priced separately”. Upfirst’s pricing page says “Your agent can send and reply to text messages”.
Our guide to TCPA rules for text messages covers consent, hours and opt-outs for texts, and Florida’s telephone solicitation law, section 501.059. Our guide to appointment reminder texts covers consent, timing and what to write.
Recording and transcripts
The vendors’ pages mention call recordings. Dialzara’s page says “Every call is recorded and summarized for you”. Goodcall’s page says “Every call recorded and transcribed”. Upfirst’s pricing page lists “Call recordings & transcription” among the features included in every plan.
Section 934.03(2)(d) of the Florida Statutes is about consent. It says it is lawful to intercept a wire, oral, or electronic communication “when all of the parties to the communication have given prior consent to such interception”.
In our view, a vendor page that says every call is recorded is a reason to read that section first.
Telling a caller the voice is AI
The FCC’s ruling says its rules require artificial or prerecorded voice messages to “provide certain identification and disclosure information for the entity responsible for initiating the call”. The ruling quotes section 64.1200(b)(1) of the FCC’s rules. At the beginning of these messages, it requires them to “state clearly the identity of the business, individual, or other entity that is responsible for initiating the call”.
In its proposal, the FCC says “our rules do not require pre-call disclosures about the technology used in artificial or prerecorded voice calls”. The proposal would go further. It proposes “requiring callers using AI-generated voice to, at the beginning of each call, clearly disclose to the called party that the call is using AI-generated technology”. It is a proposal, not a rule.
In Florida, the Online Sunshine search of the Florida Statutes for “artificial intelligence” returned 93 sections on November 13, 2026. Of those, 7 contain the exact phrase. None of the 7 mentions a telephone, a caller or a voice.
Section 106.145, “Use of artificial intelligence”, sets a disclaimer for a political advertisement, an electioneering communication, or other miscellaneous advertisement of a political nature. It applies to content created in whole or in part with generative artificial intelligence that appears to depict a real person performing an action that did not actually occur. It also applies only if the content was created with intent to injure a candidate or to deceive regarding a ballot issue.
The results also include section 501.613, on a commercial telephone seller’s disclosures, starting with those it makes within the first 30 seconds of a telephone call. It does not mention artificial intelligence. The search returned no section about telling a caller that a voice is AI.
Automation at Feedback Studios
Our automation page lists an AI assistant for your chat and WhatsApp, in English and Spanish, quoted on request while we finish our own pilot.
It lists the assistant in the Pro plan as a chat on your website and on WhatsApp.
The page does not describe an assistant that answers phone calls.
Our guide to the WhatsApp Business app covers the free app for small businesses and how its greeting messages, away messages and quick replies work.
What to check before you sign
In our view, check these points before you sign with a vendor:
- The page says what each plan counts, minutes, customers or calls, and what each extra unit costs.
- The page says which features come with which plan, such as booking or warm transfers.
- The page says whether calls are recorded and whether you get a transcript, and your agreement says who stores them.
- You know whether the greeting tells callers the voice is AI, and who decides.
- You know whether the receptionist only answers calls or also places calls or texts.
- You read the FCC pages and the Florida Statutes that cover the calls it places and records.
RememberThe vendors’ pages describe an AI receptionist as an AI service that answers a business’s phone calls, and they price it by minutes, customers or calls. The FCC says calls made with AI-generated voices need the called party’s prior express consent, absent an emergency purpose or exemption, and its ruling speaks of outbound calls. The FCC proposes, in FCC 24-84, that callers using an AI-generated voice say so at the beginning of each call. It is a proposal, not a rule. Section 934.03(2)(d) of the Florida Statutes says it is lawful to intercept a wire, oral, or electronic communication when all the parties have given prior consent. That is what the pages said on November 13, 2026.
Questions about AI receptionists
Which calls does the FCC ruling on AI voices cover?
The FCC says the TCPA’s restrictions on an artificial or prerecorded voice encompass current AI technologies that generate human voices. It says its requirements apply to any AI technology that initiates an outbound telephone call using such a voice. In its proposal, the FCC says the TCPA’s requirements do not extend to technologies used to answer inbound calls.
Does the FCC require telling a caller that the voice is AI?
In its proposal, the FCC says its rules do not require pre-call disclosures about the technology used in artificial or prerecorded voice calls. The same proposal would require callers using AI-generated voice to disclose, at the beginning of each call, that the call is using AI-generated technology. It is a proposal, not a rule.
Does a Florida statute say anything about telling a caller that the voice is AI?
On November 13, 2026, the Online Sunshine search of the Florida Statutes for “artificial intelligence” returned 93 sections, and none is about telling a caller that a voice is AI. Section 106.145 sets a disclaimer for political advertising made with generative artificial intelligence. None of the 7 sections that contain the exact phrase mentions a telephone, a caller or a voice.
What do the Florida Statutes say about recording calls?
Section 934.03(2)(d) of the Florida Statutes says it is lawful to intercept a wire, oral, or electronic communication when all of the parties have given prior consent.
What do AI receptionist vendors charge?
On November 13, 2026, Dialzara’s pricing page listed plans from $29.00 a month with included talk time. Goodcall’s listed plans from $79.00 a month, counted by unique customers. Upfirst’s listed plans from $24.95 a month billed monthly, counted by calls. Each page lists its own plans and rates.
Sources
All read on November 13, 2026. From the Federal Communications Commission (FCC): FCC 24-17, Declaratory Ruling (adopted February 2, 2024, released February 8, 2024). FCC 24-84, Notice of Proposed Rulemaking and Notice of Inquiry (adopted August 7, 2024, released August 8, 2024). EDOCS Search Results, the list of documents for CG Docket No. 23-362. From the Florida Legislature’s Online Sunshine: The 2026 Florida Statutes, section 934.03. The 2026 Florida Statutes, section 106.145. The 2026 Florida Statutes, section 501.613. The 2026 Florida Statutes, search for “artificial intelligence”, results 1 to 50. The 2026 Florida Statutes, search for “artificial intelligence”, results 51 to 93. Each of the 93 sections the search returned was read too. From the vendors, each on its own site: Dialzara, AI Virtual Receptionist for Small Business, 24/7 From $29/mo and AI Receptionist Pricing. Goodcall, AI Answering Service & Receptionist for Small Business and Goodcall Pricing | AI Answering Service from $79 a Month. Upfirst, AI Answering Service & Virtual Receptionist and Answering Service Pricing | Virtual Receptionist Plans.