Cosmetic surgery clinics · Meta Ads
Facebook ads for plastic surgeons and cosmetic surgery clinics, from the feed to a WhatsApp chat.
We plan your clinic’s Facebook and Instagram ads, make them and run them, in English and Spanish. Each campaign ends in a WhatsApp chat with your team, and the surgeon approves every claim before it runs. Starter costs $1,250.00 a month, after a $500.00 setup.
Aesthetic clinic · South Florida
- WhatsApp conversations
- 2,280
- Months of campaigns
- 5
- Cost per conversation
- $4.95
May to September 2026, WhatsApp campaigns on Meta.
Meta’s rules
What Meta allows in an ad for cosmetic surgery
Meta’s Health and Wellness standard covers cosmetic products, procedures and surgeries. An ad that promotes them must target people at least 18 years old.
With that age targeting, the standard lists procedures such as breast augmentation, abdominoplasty, blepharoplasty and rhinoplasty. It also allows ads that depict a before and after transformation.
What an ad for a cosmetic procedure can’t do
- APPEARANCE
- Use negative terms or questions that attack a person’s appearance, a body part or hygiene
- CLAIMS
- Use sensational language, exaggerated claims or a promised result within a set time, without qualifiers
- MEDICAL INFORMATION
- Imply that the advertiser knows the viewer’s medical information
- PERSONAL ATTRIBUTES
- Use “you” or “your” to point to a health condition: Meta’s example of a failing ad is “Do you have diabetes?”
- AGE
- Reach anyone under 18
Meta Advertising Standards, Health and Wellness and Privacy Violations and Personal Attributes; Meta Business Help Center. Read November 6, 2026.
Meta’s own example of an ad that passes is “New diabetes treatment available”. In our reading, a clinic ad works the same way: it talks about the procedure and the surgeon, never about the viewer’s body.
Ads that open a chat with your clinic
A Facebook Page connected to WhatsApp can run ads that click to WhatsApp. When someone taps Send message on the ad, on Facebook, Instagram or WhatsApp, the conversation starts in WhatsApp.
Writing a message takes less effort than filling in a form. The chat opens straight from the ad, so a WhatsApp campaign needs no landing page.
Meta counts a conversation started when an account writes to you for the first time, or after at least 7 days without messages. For WhatsApp Business, it counts only conversations started from a click on your ad.
On your site, WhatsApp taps and form sends are tracked from the first day, through the Meta pixel and the Conversions API. You also get a weekly summary on WhatsApp.
Every month
New ads every month, and the surgeon approves each claim
Every week we check which ads start conversations and shift the budget toward those. Two of the new ads are short videos we edit from footage you send, and the rest are images or carousels.
Every new offer, price or claim waits for the surgeon’s OK before it runs. The clinic keeps its Facebook Page, its Instagram account and its ad account in its own name, and Meta charges the clinic’s card.
Your ad money never passes through us: no reselling, no margin on top. If you leave, our access is gone within 5 business days.
What Starter runs each month
- New ads
- 8
- Of them, videos
- 2
- Campaigns at a time
- up to 2
- Ad spend covered
- $5,000.00
Plans
What it costs
Growth runs Meta and Google together. Pro also brings us to your clinic in Miami-Dade once a quarter, for a half-day photo and video shoot. We walk you through both when you write to us.
Starter
$1,250.00 a month
A $500.00 setup first; one platform; a 3-month minimum, then monthly
Ad spend above $5,000.00 a month
10% of what goes over
Meta bills the clinic for the ads
Landing page for form ads
$1,500.00
One-time project, an extra on Starter
Questions clinics ask about Meta ads
Can we advertise breast augmentation or a tummy tuck on Facebook?
Yes, if the ad targets people 18 or older. Meta’s Health and Wellness standard names procedures such as breast augmentation and abdominoplasty, and it allows before and after transformations. The ad can’t attack someone’s appearance or a body part, and the surgeon approves every claim before it runs.
Can our ads show before-and-after photos?
Meta allows ads that depict a before and after transformation for cosmetic procedures, when they target people 18 or older. The patient’s written permission comes first, as our SEO page for clinics explains. We choose the photos with the surgeon and keep the words about the procedure.
Why do the ads go to WhatsApp instead of a form?
Sending a message takes less effort than filling in a form, and the chat opens right from the ad, with no landing page. Meta counts a conversation when someone writes for the first time or after at least 7 quiet days, and for WhatsApp Business only chats started from an ad click.
How much does Meta ads management cost for a clinic?
On Starter the fee is $1,250.00 a month, after a $500.00 setup. The first 3 months are a minimum, then it runs month to month. Ad spend up to $5,000.00 a month is covered, and we charge 10% of whatever goes above it. Meta bills the clinic for the ads.
Can an ad ask “Unhappy with your nose?”
No. Meta bans ads with negative questions that attack someone’s appearance or a body part. Its personal attributes rules also bar ads that imply knowledge of a viewer’s medical information. Meta’s example of a failing ad is “Do you have diabetes?”. We write about the procedure and the surgeon instead.
Tell us which procedures you advertise
What runs on Meta today and what it brings. We answer in English or Spanish.