Short answer: Among eight US areas where 19.6% to 67.0% of residents speak Spanish at home, Miami-Dade has the largest Spanish share of “near me” searches. We compared one English and one Spanish “near me” search for the same trades. On the 17 trades with enough searches in all eight areas, the median Spanish share was 14% in Miami-Dade, 8% in Houston and Dallas and 3% in New York. In no area and no trade did Spanish reach half.
Eight areas, one comparison
We took the method of our study of Spanish searches in Miami-Dade to seven more areas. Each trade is still one pair of searches: “barber near me” against “barberia cerca de mi”, for example. These are the eight areas:
- Miami-Dade: Miami-Dade County, Florida
- Houston: Harris County, Texas
- Dallas: Dallas County, Texas
- Orlando: Orange County, Florida
- Los Angeles: Los Angeles County, California
- San Antonio: Bexar County, Texas
- Phoenix: Maricopa County, Arizona
- New York: New York City
To compare areas fairly, every figure below uses the same 17 trades: the ones with more than 30 Spanish searches a month in all eight areas. The median is the middle value of those 17 shares.
| Area | Spanish at home | Median Spanish share | Leading trade |
|---|---|---|---|
| Miami-Dade | 67.0% | 14% | Pediatricians (42%) |
| Houston | 35.8% | 8% | Lawyers (31%) |
| Dallas | 33.9% | 8% | Barbers (31%) |
| Orlando | 27.1% | 5% | Barbers (20%) |
| Los Angeles | 37.6% | 5% | Pediatricians (17%) |
| San Antonio | 32.9% | 4% | Auto repair (17%) |
| Phoenix | 19.6% | 4% | Barbers (12%) |
| New York | 22.5% | 3% | Pediatricians (16%) |
Searches from Google Keyword Planner: 12-month averages, all languages, Google Search only, read on November 1, 2026. A share is the Spanish search’s volume over the volume of the whole pair. The data file below has all 30 trades. For each area and for the whole country, it gives the English and Spanish searches, the share and the low-volume flag.
Miami-Dade first, by a wide margin
Miami-Dade’s median, 14%, is six points above the next areas, Houston and Dallas, at 8%. 5 of the 17 trades reach 20% or more in Miami-Dade, against 4 in Houston and Dallas, 1 in Orlando and none in the other four areas.
The trade figures for Miami-Dade are the same as in our study: pediatricians at 42% and auto repair at 41% lead there.
The trades that lead change with the city
Among the 17 trades, the one with the highest Spanish share changes with the city. Pediatricians come first in Miami-Dade, Los Angeles and New York, and barbers in Dallas, Orlando and Phoenix. Houston’s first trade is lawyers, at 31%, and San Antonio’s is auto repair, at 17%.
Some trades barely move: nail salons stay at 2% or less in every area. A business that serves several cities can’t copy one city’s language plan to the next. The mix depends on the trade and on the city.
Above the national share, or below it
Against the share for the whole country, trade by trade, Miami-Dade and Dallas are higher in all 17 trades. Houston is higher in 15, Orlando in 13 and Los Angeles in 11. San Antonio is higher in 9, New York in 7 and Phoenix in 2.
Speaking Spanish at home and searching in Spanish are not the same thing. In Los Angeles County, 37.6% of residents age 5 and over speak Spanish at home, and the median search share is 5%. In Miami-Dade, 67.0% speak it at home, and the search share is 14%. In Phoenix, Maricopa County, the search share is at or below the national one in 15 of the 17 trades.
Spanish at home comes from table C16001 of the Census Bureau’s 2024 American Community Survey (1-year estimates), for people age 5 and over.
What to do with this data
Check your own trade in your own city before you decide how much Spanish your Google profile, your site and your ads need. In Miami-Dade, four in ten of the “near me” searches we measured for pediatricians and for auto repair are in Spanish. In Phoenix, the same trades get one in ten or fewer.
Our pages about SEO in each area apply the local data: Houston, Dallas-Fort Worth, Orlando, Los Angeles, San Antonio, Phoenix, New York-Newark and Miami.
How we measured it
A single pair stands for each trade, so a share tells you about that pair and nothing more. Keyword Planner rounds its estimates; whole percents keep us from claiming more precision than it gives. Seven of the areas are counties and New York is the city itself. Plastic surgeons drop out everywhere: the English search came back without a figure.
We flag a trade as low volume in an area when its Spanish search gets 30 or fewer monthly searches there. Those trades stay in the data file and out of the comparison. The 17 compared trades are the ones with enough Spanish searches everywhere, so they don’t stand for every trade. The national share is the same pair read for the whole United States on the same day.
The data for all 30 trades and the eight areas, with the national figures: download the CSV.
Quick answers
Which US city searches the most in Spanish?
Of the eight areas we compared, Miami-Dade has the largest Spanish share of “near me” searches. On the 17 trades with enough searches in all eight, its median Spanish share was 14%. Houston and Dallas followed at 8%, and New York was last at 3%.
Does any US city search more in Spanish than in English?
Not in our comparison. In none of the eight areas, and in none of the 30 trades, did the Spanish “near me” search get to 50% of its pair. The highest was pediatricians in Miami-Dade, at 42%.
Which trades are searched the most in Spanish?
It depends on the city. Pediatricians lead in Miami-Dade, Los Angeles and New York, and barbers in Dallas, Orlando and Phoenix. Lawyers lead in Houston and auto repair in San Antonio.
Do cities with more Spanish speakers search more in Spanish?
Not always. Los Angeles County has 37.6% of residents speaking Spanish at home, but a median search share of 5%. Look at how your trade is searched where you work before you decide how much Spanish your marketing needs.
