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Miami-Dade · Google and Meta

PPC agency in Miami for hurricane season.

PPC in Miami, with us, means we plan, write and run your Google or Meta ads all year, storm weeks included. Starter costs $1,250.00 a month plus a $500.00 setup, for one platform, with a 3-month minimum. Ad spend goes to Google and Meta.

Months in the Atlantic hurricane season, June through November
6
Days of past prices Florida’s price rule compares against
30
Days that rule lasts at most under a first declaration
60
Hours Google says the review of an edited ad typically takes
24 to 48
Days of warning, at least, before Google suspends an account under its sensitive events policy
7

Sources: National Hurricane Center; Florida Statutes, section 501.160; Google Ads, “Sensitive events” policy. Read October 18, 2026.

Florida’s price rule

What Florida bans once a state of emergency is declared

When the Governor declares a state of emergency, Florida makes it unlawful to sell or rent essential commodities at an unconscionable price in the declared area. The ban covers offers to sell or rent, not only sales.

Essential means needed as a direct result of the emergency: supplies, services, provisions and equipment, plus the homes and self-storage people need.

The test looks back 30 days. A price with a gross disparity from the average of the 30 days before the declaration is evidence of price gouging, unless added costs or market trends explain the increase.

For storms, the Attorney General’s office lists food, water, ice, gas, lodging and lumber, and services such as tree removal, water remediation and roof repair. Offering goods and services to the public without a business tax receipt during the emergency is a second-degree misdemeanor.

The rule lasts up to 60 days under the first declaration, and an executive order can extend it. Florida treats a violation as a breach of its Deceptive and Unfair Trade Practices Act.

Sources: Florida Statutes, section 501.160; Florida Office of the Attorney General, price gouging reporting form and questions. Read October 18, 2026.Section 501.160

Google and Meta

During a disaster, both platforms tighten their ad rules

Google treats natural disasters and civil emergencies as sensitive events, and it may take a variety of actions while one lasts. Its policy bans price gouging, inflated prices that restrict access to vital supplies, and keywords about the event used to pull in traffic.

On Facebook and Instagram, Meta’s Advertising Standards do not allow ads that exploit crises for commercial purposes, and natural disasters are among them. Its examples include ads that exploit a crisis to sell vital supplies, imply urgency or use language that may contribute to panic or fear.

So we keep the storm out of your ads. They say what you can do that week: your hours, how to reach you and the work you can take.

Sources: Google Advertising Policies Help, “Sensitive events”; Meta Transparency Center, “Commercial Exploitation of Crises and Controversial Events”. Read October 18, 2026.Google’s policyMeta’s policy

Any Florida ad

What every Florida ad answers to, storm or not

Florida’s Deceptive and Unfair Trade Practices Act declares unfair or deceptive acts in any trade or commerce unlawful. Its definition of trade or commerce starts with advertising.

On what is unfair or deceptive, the act gives great weight to the interpretations of the Federal Trade Commission and the federal courts. A person on our team reads every claim in your ads before any of them spends.

  • $10,000.00the highest civil penalty for each willful violation
  • $15,000.00the highest when it victimizes someone 60 or older, or a person with a disability
  • $15,000.00also the highest when it targets a military servicemember, or their spouse or dependent child

Sources: Florida Statutes, sections 501.201, 501.203, 501.204, 501.2075 and 501.2077. Read October 18, 2026.Section 501.204

When a storm is coming

What we do with your campaigns before and after a storm

When a storm heads for South Florida, we go through your running ads and offers with you. No new offer, price or claim goes live without your OK, as on any other day.

After the storm, if you need a page that says what you offer and where, a landing page is an extra on Starter and part of setup on Growth.

Running ads
Paused or kept, offer by offer, with you
Ad hours
Only the hours someone can answer the phone or the chat
Budget
Yours to lower or stop while you can’t take jobs
Messages
Hours, closures and how to reach you, with no urgency or fear
Prices in ads
Shown only after you check them against the 30 days before
Leads
Still reach your WhatsApp or email as they arrive
Reopening
Ads restart with the services you can take on

Your plan

One plan for Google and Meta, or one platform

Starter covers one platform, Google or Meta: 2 campaigns at most and 8 new ads a month, 2 of those in video. Tracking comes set up, and a summary reaches your WhatsApp every week.

With Growth, Google and Meta run in one plan, so when a storm comes, one review covers your ads on both platforms.

On Pro, we also come to your business in Miami-Dade every quarter for a half-day of photos and video.

Ad spend goes from your card to Google and Meta, never through us. Plans have a 3-month minimum, then run month to month, and you leave with 30 days’ notice in writing.

Starter

$1,250.00 a month · $500.00 setup · one platform · up to $5,000.00 of ad spend covered

Growth

Price on the call · Google and Meta · call tracking · a landing page in setup · up to $10,000.00 covered

Pro

Price on the call · a photo and video shoot every quarter in Miami-Dade · up to $25,000.00 covered

Above the cap

10% of the ad spend over it

Landing page on Starter

$1,500.00

Prices do not include sales tax. Where Florida applies it, it is added to the invoice.

Questions

Questions about paid ads in hurricane season

What does a PPC agency cost in Miami?

With us, Starter costs $1,250.00 a month plus a $500.00 setup, for one platform: Google or Meta. The fee covers up to $5,000.00 a month in ad spend, and above that we charge 10% of the excess. You pay the platforms for the ads. We give you the Growth and Pro prices on the call.

Can I raise the prices in my ads after a hurricane?

During a declared state of emergency, Florida bans unconscionable prices for essential goods and services in the declared area. A price that grossly exceeds the average of the 30 days before is evidence of it, unless higher costs or market trends explain the increase. The price is your decision, and your ads show only what you approve.

Should my ads stop when a storm is coming?

Only the ones you can’t serve. If the office closes or the phones go down, we pause those ads or cut their hours, and we keep the ones you can still answer. Leads keep reaching your WhatsApp or email as they arrive, so you decide which jobs to take.

Does Florida’s deceptive practices law cover Google and Meta ads?

Florida’s Deceptive and Unfair Trade Practices Act declares unfair or deceptive acts in any trade or commerce unlawful. It defines trade or commerce as advertising, soliciting, providing, offering or distributing goods or services, among other things, and an ad on Google or Meta is advertising. Each willful violation can cost up to $10,000.00.

Can one plan run Google and Meta at the same time?

Yes, Growth does. It runs both platforms, tracks calls as well as forms and WhatsApp taps, and builds a landing page during setup. Its fee covers up to $10,000.00 a month in ad spend. Starter covers one platform. We give you the Growth price on the call.

Pedro Galindez

Pedro Galindez

Founder

Rodrigo Martin

Rodrigo Martin

Founder

Next step

Show us your ads before the next storm

In 20 minutes we look at your ads, what you would change if a storm came this week and which plan fits.

Marketing audit: $500.00, credited in full if you sign a plan within 30 days: against the setup or, if it has none, the first month. The 20-minute call is free.