Opens in a new tab

Miami-Dade · Logo design and identity

Branding in Miami from the name to the sign out front.

Branding is the name, logo, palette, fonts and voice that make your Miami customers recognize you, in English and in Spanish. With us it starts at $2,000.00 for the logo and palette: a one-time Starter project of 2 to 3 weeks, paid half at signing and half on delivery.

Florida trademark

$87.50 state fee per class · 5 years · Florida only

Federal trademark

$350.00 base fee per class · every state

Spanish words in a mark

Both offices ask for an English translation

Business sign

Permit first · no animation in the City of Miami

Sources: Florida Statutes, chapter 495, and Division of Corporations; USPTO; City of Miami; Miami-Dade County. Read October 17, 2026. Registration is not part of any of our plans.

Plans

Starter is the logo. Growth adds the voice in two languages.

  • $2,000.00one-time on Starter, half at signing and half on delivery
  • 2 to 3weeks on Starter, from your brief to the final files
  • 3logo concepts on Starter, followed by 2 rounds of changes

On Starter you bring the brief and we design from it. You get a primary logo and a second version, a palette, fonts, a 1-page guide and a social kit with 6 post templates, in SVG, PNG and PDF.

Prices do not include sales tax. Where Florida applies it, it is added to the invoice.

Growth takes 4 to 5 weeks and opens with a strategy session on positioning, voice and messages in English and Spanish. Pro takes 6 to 8 weeks and adds name and tagline options, plus a launch kit with signage files. We give you both prices on the call.

Your trademark

Register the name in Florida, or in every state

Florida registers trademarks and service marks under chapter 495 of its statutes. Each class costs $87.50, and a registration lasts 5 years and can be renewed for 5 years at a time, in the last 6 months of each term.

The state registers a mark only once it is in use: your goods are on sale, or you already provide the services you advertise. It checks new marks only against the marks it has registered, not against company names.

Under Florida’s guidelines, the right to a mark comes from using it, and the rule is “first in use, first in right”.

A federal registration with the USPTO covers every state. The base filing fee is $350.00 per class, and you can apply before you launch, on an intent-to-use basis. The first upkeep filing is due between years 5 and 6.

Registration is not in any of our plans, and which office you use is your decision.

Office
Florida Division of Corporations
Use
Goods on sale, or services you already provide
Specimens
3, such as labels for goods or flyers for services
Not accepted
Camera-ready copies, letterhead, envelopes or invoices
Classes
One fee per class, in the same classes as the USPTO
Signature
Signed and notarized
Filing
By mail, processed in the order received

Sources: Florida Statutes, chapter 495; Florida Division of Corporations, “Trademark/Service Mark Registration Guidelines”; USPTO, “Why register your trademark?”, “How much does it cost?” and “Maintaining your registration”. Read October 17, 2026.Florida’s trademark forms

Choosing a name

A name that works in English and in Spanish

Your name will be said in two languages: 67% of Miami-Dade residents age 5 and over speak Spanish at home.

Both offices ask what a Spanish name means. Florida asks for an English translation of a mark in another language, and the USPTO requires one for any wording that is not English.

At the USPTO, two marks can clash because they sound alike, look alike or mean the same, when the goods or services are related. A translation that matches a registered mark is one more risk to check.

Place names count too. Florida asks applicants to disclaim terms such as Miami or Florida, and it can refuse a mark that only describes where the goods or services come from.

Same meaning

Can block a mark for related goods or services, as a similar sound can

Miami or Florida

Disclaimed in a Florida registration

Only a place and a trade

Can be refused for describing only the place

A surname alone

Refused until customers link it to your business

Company suffix

Disclaimed, like other common words

Sources: U.S. Census Bureau, American Community Survey 2024 1-year estimates, table C16001. Florida Division of Corporations; Florida Statutes, section 495.021; 37 CFR 2.32; USPTO, “Likelihood of confusion” and “Common problems in applications”. Read October 17, 2026.

Your sign

A permit comes before the sign goes up

In the City of Miami, a sign that names your business or what you sell there needs a permit. Article 10 of the Miami 21 zoning code sets its size, placement and lighting.

In unincorporated Miami-Dade, any fixed sign needs a permit before it goes up, and so does an inside sign that can be seen from the street. The process starts with a zoning improvement permit.

Both ban portable signs such as A-frames. The city also bans animated and flashing signs, so keep the moving version of a logo for screens.

A van with your logo needs no sign permit in the city while it is used to get around. Pro’s launch kit includes signage and print-ready files, and printing is not part of any plan.

City of Miami: most footcandles a lit sign may add above ambient light
0.3
City of Miami: lit signs closer than this to a residential frontage need special approval
100 feet
City of Miami: signs higher than this above the sidewalk need special approval
50 feet
Miami-Dade: maximum fine per sign on a county right of way
$510.00

Sources: City of Miami, “City of Miami Sign Code”, “Sign Code Design Standards”, “Supplemental Sign Regulations”, “Prohibited Signs” and “Signs Exempt from Permit”; Miami-Dade County, “Sign Regulations”. Read October 17, 2026.The City of Miami’s sign code

Questions

Questions about a brand for a Miami business

How much does a branding agency charge in Miami?

With us, Starter costs $2,000.00 as a one-time project, paid half at signing and half on delivery. Growth and Pro do more and take longer, and we give you their price on the call. Government filing fees, printing and the sign itself are separate. Sales tax is added where Florida applies it.

Should I register my brand in Florida or with the USPTO?

Florida charges $87.50 per class, and its registration covers Florida only. The USPTO’s base filing fee is $350.00 per class, and its registration covers every state. Florida needs the mark in use first, while the USPTO also takes intent-to-use applications. Where you sell, or plan to sell, decides which one fits.

Can I trademark a name with “Miami” in it?

Yes, but the registration will not cover that word. Florida asks applicants to disclaim place names such as Miami, so the registration protects the rest of the mark. A mark that only describes where your goods or services come from can be refused. Give the name one word that is yours alone.

Do I need a permit for my business sign?

In most cases, yes. In the City of Miami, a sign that identifies your business needs a permit. In unincorporated Miami-Dade, fixed signs and inside signs seen from the street need one before they go up. In another city, check that city’s rules before the sign is made.

When can I put ® next to my logo?

Only after the USPTO registers the mark, and only on the goods or services in that registration. A Florida registration alone does not allow it. Until then, use TM for goods or SM for services: you can use them to claim a mark at any time, even before you file an application.

Pedro Galindez

Pedro Galindez

Founder

Rodrigo Martin

Rodrigo Martin

Founder

Next step

Tell us the name you want on the sign

In 20 minutes we look at the name, the customers you sell to in each language and the plan that fits.

Marketing audit: $500.00, credited in full if you sign a plan within 30 days: against the setup or, if it has none, the first month. The 20-minute call is free.